Vipe Desai has left Monster Energy Drink to become TransWorld Media’s senior director of marketing.
Vipe is well known in the action sports industry after founding youth culture consultancy Propaganda Headquarters, Inc., and for his humanitarian work with SIMA, the Surfrider Foundation and the Rob Dyrdek Foundation. Vipe is also the visionary behind Project Blue, which creates co-branded products that give a portion of proceeds to humanitarian causes.
Most recently, he worked as the director of marketing at Monster Energy for a little over a year.
At TransWorld, Vipe will lead the marketing and sales development teams. He will also be responsible for marketing strategies for TransWorld Skateboarding, TransWorld Snowboarding, TransWorld Surf, TransWorld Business, TransWorld Motocross, and Ride BMX.
In addition, he will oversee TransWorld events. He will report to TransWorld Media Group Publisher Liam Ferguson.
Go to Page 2 for the whole release.
Press release:
Transworld Media Announces Vipe Desai As Senior Marketing Director
Apr 26, 2010
TransWorld Media, a division of Bonnier Corporation and the leader in action sports media today, announces Vipe Desai as the company’s Senior Marketing Director, effective today.
TransWorld Media, a division of Bonnier Corporation and the leader in action sports media today, announces Vipe Desai as the company’s Senior Marketing Director, effective today.
With over 18 years of experience in the action sports industry, including retail, non-profit, youth brand consulting, and marketing, Vipe brings TransWorld Media a wealth of talent that will elevate TransWorld’s brand initiatives to the next level. Vipe most recently served as the Director of Marketing for Monster Energy Drink, a multi-billion dollar company and one of the most globally recognizable beverage brands in the industry. Prior to Monster, Vipe owned and operated H20 Surf and Snowboard Shop in Orange County, CA, for nearly eight years and also founded and managed Propaganda, a youth brand-consulting agency since 2000.
In addition to his professional career, Vipe has been a true humanitarian, founding the project BLUE initiative, a brand partnership program that produces premium co-branded products while giving back portions of the proceeds to The Surfrider Foundation and The SIMA Environmental Fund. He also serves as Chairman of the Rob Dyrdek Foundation and as a member of the board of directors for both The Surfrider Foundation and The SIMA Environmental Fund. “I have always loved TransWorld and its vision for the action sports world,” said Vipe. “I am honored to be a part of the team and excited to become a part of this extremely talented group.”
In his role at TransWorld Media, Vipe will be responsible for leading the Marketing and Sales Development teams, creating a cohesive marketing strategy for TransWorld Media’s properties, which include TransWorld SKATEboarding, TransWorld SNOWboarding, TransWorld SURF, TransWorld Business, TransWorld Motocross, and Ride BMX. He will oversee the budgeting, planning, and execution of all TransWorld-owned events, effectively integrating them into the ever-changing new media landscapes.
Vipe will be reporting to TransWorld Media’s Group Publisher, Liam Ferguson.
“The execution of TransWorld Media’s long-term vision is coming together perfectly,” said Liam. “The addition of Vipe as our Senior Marketing Director will allow us to grow our websites and magazines into uncharted territory. His expertise in the business world and knowledge of the action sports market make Vipe the perfect person to direct marketing efforts for the #1 action sports media outlet in the world.”
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About TransWorld Media Since 1983, TransWorld Media has been the world’s leading action-sports media company, serving over
27 million of the most passionate audience of skateboarders, snowboarders, surfers, BMX, and motocross riders annually via Web sites, magazines, videos, and events.
TransWorld is a division of the Bonnier Corporation. Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving highly engaged audiences through nearly 50 special-interest magazines and related multimedia projects and events.
