Gold Coast, QLD: JPI Distributors of Jetpilot and Metal Mulisha Clothing hosted a Night of Nights Friday April 30, 2010.
“Our plan was to showcase JPI’s brands to our most influential accounts as well as the action sports media from around Australia,” Marketing Manger Chris Apps said.
Attendees included owners, buyers and marketing crew from Jetty Surf, SDS, Waves, Sandy Bay and Overboard, as well as 50 handpicked specialty stores.
Also in attendance were editors and staff from the top action sports magazines, Australia’s Surfing Life, Waves, Freerider, Dirt Action, Boarder and Wake, as well as the who’s who of FMX and Wake.
The night consisted with the majority of the attendees checking out the modern headquarters of JPI before being fed and offered one of the many beverages we had on offer from VB, McKenna Bourbon and Monster Energy.
The first spectacle of the evening was the Browns Graffix 50cc Mini Bikes who held a demo in the JP warehouse, the boys had set up a drop in ramp off the top of the toilet block and proceeded to wow the crowd with their antics.
Our main event of the evening was the Yamaha Showtime FMX team featuring World Class riders Steve Mini, Matt Mcferran and Brad Burch along with Metal Mulisha Australia riders Cam Sinclair, Jackson Strong and Robbie Adelberg and special Guest 2009 X-Games gold medallist and Monster Energy rider Blake “Bilko” Williams who put on a private show that would rival any other for the lucky 300.
To keep the party rocking we booked emerging rock band The Foreign Objects who are currently on a national tour to promote their new EP Amongst ghosts, by the sea. This four piece from Port Macquarie on the NSW Mid North Coast brought back good old-fashioned rock to the crowd and they did not disappoint.
DJ Darty kept the crowd grooving throughout the night also with some beats blasting from the Monster Energy DJ booth.
Tattooing is also a big part of our brand design influence at present and we arranged to have two of the finest artists from the Gold Coast in Pommie Paul and Nixx from 383 Tattoo attend and ink some of their clients and there was plenty of interest surrounding the guys and there handiwork
At the completion of the party everyone was bussed to the official after party venue: The Ruby Tramp Nightclub in Surfers Paradise, about 150 people made the journey into surfers to keep the party rolling into the early hours of the morning. The night was truly exceptional and has the whole industry buzzing.
JPI was established in 2000 and is dedicated to supplying premium product to the action sports industry with the highest level of customer service. Our expertise and passion is Action Sports. It is this passion that drives and motivates our team to strive for success – our dealers have come to expect this from JPI.
