Press Release:
SIA Announces the 2010 SIA U.S. SnowSports Regional Rep of the Year Winners
MCLEAN, Va. (Oct 27, 2010) – SnowSports Industries America (SIA) is proud to announce the winners of the 2010 SIA U.S. SnowSports Regional Rep of the Year Award.
In its fifth year since inception, this award recognizes sales reps in the snow sports industry that have successfully cultivated and furthered relationships with the retailer to increase sales of snow sports products.
SIA received more than 800 nominations for this accolade from snow sports retailers in the industry nationwide. Within seven regions, retailers were asked to vote for the rep they felt most deserving.
The 2010 Rep of the Year Awards will be given out during the 2011 SIA Snow Show in Denver, CO, at the Annual Awards Ceremony on Friday, Jan. 28 at 6pm in the CSCUSA Central Food Court & Lounge located on the Show floor.
Each winner will receive an award to recognize their commitment to the industry, as well as a one year SIA Rep Membership and $150 American Express Gift Card.
The 2010 winners are:
Region: Northeast (ME/ VT/ NH/ MA/ RI/ CT)
Winner: Rob McLelland
Lines: Ride Snowboards, POW Gloves, CiLLA
Region: Atlantic (NY/ PA/ NJ/ DE/ MD)
Winner: John Esterbrook
Lines: Atomic — Alpine, Nordic & Snowboard; Hestra Gloves, Sun Valley Ski Tools, Carrera Helmets & Goggles
Region: Eastern Lakes (MI/ OH/ IN)
Winner: Tim Parker*
Lines: Rossignol — Alpine, Nordic, Snowboard & Apparel; Montana Sport North America, Inno Advanced Car Racks
Region: South (WV/ VA/ KY/ TN/ NC/ SC/ GA/ AL/ MS/ FL/ AR/ LA)
Winner: Brad Decker
Lines: Nordica, Tecnica, Blizzard, Helly Hansen, Never Summer Industries
Region: Midwest (ND/ MN/ WI/ SD/ IA/ IL/ NE/ MO/ KS/ OK)
Winner: Tom Blair*
Lines: Atomic, Descente, Ripzone, Leki, Neve, Zero, Extreme Optiks, Zeal Goggles
Region: Rockies (WY/ UT/ CO/ NM/ TX)
Winner: Danny Barone
Lines: Smith Optics, Suncloud Polarized Optics
Region: Northwest (WA/ OR/ ID/ MT/ AK)
Winner: Mike Walker
Lines: Giro, Under Armour Mountain Products, Easton Bell Sports Cycling, LOOK Cycle USA, Bamboo Bottle
Region: Northern CA
Winner: Tom Newhard
Lines: Wigwam Mills, Inc., Smith Optics, Olukai, Terramar Sports, Sunbelt, Global Surf Industries
Region: West (Southern CA/NV/ AZ/ HI)
Winner: Mike Day*
Lines: Scott Sports
*Acknowledged in 2009 with a SIA U.S. SnowSports Regional Rep of the Year award for their respective territories.
Voting for the regional rep award began in August with surveys sent out to nearly 10,000 U.S. retailers.
Nomination criteria focused on five main components including relationships with retail shops, communication with retailers, proactively helping stores manage inventory, conducting shop clinics and timely response to retail shops’ calls and emails.
Click here to read more about the winners.
The SIA U.S. SnowSports Regional Rep of the Year award is part of the overall awards program that SIA has continued to build over the past several years.
Other awards in the program include: the Canadian Regional SnowSports Rep of the Year, U.S. SnowSports Regional Retailer of the Year, Canadian Regional Retailer of the Year and Supplier of the Year awards.
For more information, visit snowsports.org.
