Press Release:
– Content and Products United For Seamless Interactive Online Experience
November 24, 2010 (Orange County, CA) – Fox, the brand known for its innovative products and championship heritage, is pleased to announce the launch of their all-new website. Not just a simple redesign, the new Foxhead.com offers an immersive experience for the online visitor that seamlessly unites outstanding team content with industry-leading product presentations.
New site features include an interactive Girls clothing look book with full-product details, corresponding outfit pages, and clickable behind-the-scenes videos embedded into each image; Moto’s full-product 360 degree head-to-toe racewear views; and updated, scrollable fit and wash guides for Denim and Boardshorts. Insightful and technical product videos; event and team rider photo galleries; and behind-the-scenes video coverage are also included in the new site and are sure to ignite the passion of every core Fox fan.
Using the newly designed Mega-navigation bar, online visitors can now get to—and from—any page of Foxhead.com with a single click. The site’s landing page features an opener with rotating images highlighting the latest in all things Fox. Clickable-links to products, team news, site features, user contests, and the latest product collaborations all revolve through the opening spot. Located below the opener, individual headers for team news, photo galleries, video, and links to the company’s social networks and current Twitter feed are also available on the front screen for the general Fox enthusiast.
From there the site is as diverse as a user’s interests. Guys and Girls Clothing, MTB, Moto, Wake, Surf, Eyewear, and Footwear each have their own landing page that mirrors the home screen for the Foxhead.com visitor who is looking for a single-sport focus. The top spot on each individual category page rotates through the newest products, features, and team news of that particular Fox division.
Visit FoxHead.com to immerse yourself in the newly melded and completely redesigned online world of Fox.
About Fox Head, Inc.:
Fox Head, Inc. has been a global leader in performance Action Sports apparel since 1974. For three decades, the Fox Head logo has been recognized as a brand synonymous with quality and innovation, making Fox the # 1 apparel brand in the Motocross as well as a leader in Surf, BMX, Wakeboarding and Youth Culture. Fox team riders make up an elite, championship-winning team. Fox designs and distributes Motocross performance apparel, Men’s and Junior’s clothing, Footwear and Accessories to over 50 countries.
