Press Release:
Beauty Meets The Beach With New Cosmetics Collaboration
VANCOUVER, BC – Stila and Roxy girls have a reason to get excited for the launch of the “Stila Loves Roxy” waterproof collection soon to hit Quiksilver and Roxy flagship stores in Toronto, ON and Vancouver, BC and website in July 2011. These dynamic cosmetic and surf-lifestyle companies have teamed up to introduce an exclusive makeup line for the summer.
The collection includes custom-designed packaging of a special selection of Stila’s best-selling waterproof and SPF products including Stila’s first-ever sparkle waterproof eyeliner. The line will also include a limited-edition “Stila Loves Roxy” travel palette offering this summer’s best and wearable beach-inspired looks.
The Stila Loves Roxy collection range includes:
Waterproof Sparkle Liquid Eye Liner – $29
The first-ever pigmented and waterproof glitter eye liners on the market, these ultra, long-lasting liners stay put no matter where you go or whatever activities you do. Designed to hold up under any condition, you’ll still look stunning after a day of surfing or a fun summer night. Packed with vibrant,color-rich pigment and infused with super sparkle micro-glitter that stays put all day and night. Color-rich, vibrant shades include: Sequins (black), Royal (purple) and Bora Bora (teal).
Waterproof Smudge Stick Eye Liner – $26
Beloved for its ability to deliver vibrant color with serious staying power, Smudge Stick Waterproof Eye Liner has lined lids with inky intensity since its introduction. Formulated with a blend of pearls, the long-wearing formula is waterproof, transfer-proof and fade-proof. Soft, smooth and even on the eyes, it can be applied to both the upper and lower lash lines. Shades include: Purple Tang (purple shimmer) and Lionfish (brown shimmer).
Waterproof Lash Visor Mascara – $26
A waterproof mascara that goes the distance. One application is all you need for gorgeous lashes that will stay put even if you don’t. Stila’s waterproof formula swiftly coats and fills in lashes, without making them stiff and spiky. Lashes stay soft and luxurious with little effort from the time you apply to the time you remove. A little goes a long way with this quick drying and super-lush lash builder.
Lip Glaze – $29
Stila’s ever popular glosses provide shiny gloss and gorgeous color to polish your lips. Packaged in a clear pen that tells you when your gloss is about to run dry and foolproof brush applicator that guarantees a perfect pout everytime. Shades include: Kitten, Apricot and Grapefruit.
Illuminating Tinted Moisturizer SPF 15 – $42
One of Stila’s best-sellers, this moisturizer is free of oil and this sheer wash of color leaves no greasy finish behind- just a flawless soft complexion. It is available in two shades and suited for all skin types and contains a small amount of pearl to brighten and make skin appear luminous.
Bronzing Tinted Moisturizer SPF 20 – $42
Few things inspire beauty envy as much as a bronze glow. Sheer to medium buildable coverage
and a touch of gold and bronze pearl leave skin with a perfect tawny touch.Suitable for all skin
types, mix it with other face products for a complexion warming boost.
Stila and Roxy Travel Palettes – $18
Introducing the exclusive Stila Loves Roxy palette and limited-edition Stila beach palettes, these fun and vivacious color palettes create six differentlooks perfect for a day on the beach or night on the town.
Prior to launch, the Roxy Loves Stila collection was put to the test by Roxy Pro Team surfers Kelia Moniz, Kassia Meador and Rosy Hodge whose favorite items include the Sparkle Eyeliner in Bora Bora, the Illuminating Tinted Moisturizer and the Lip Glaze in Apricot, respectively.
