Press Release:
September 6, 2011 (Anaheim, CA)- Keeping up with their consumers passionate music appetite, PacSun has built a hub for its growing music program (music.pacsun.com), featuring daily blog updates, exclusive performances, live-streamed interviews, embeddable playlists, curated show listings, insider looks at touring musicians and much more.
PacSun Music aims to give customers an exclusive look into all aspects of music by cultivating a robust array of content flowing daily. On top of hand-picked Featured Artists of the Month and pop-up acoustic sets played at notable SoCal grounds, PacSun Music will also feature in-studio updates, translated lyric meanings, a look into their favorite musicians’ playlists and song downloads, to name a few.
In addition, PacSun’s new streaming player will offer 20 fresh new tracks each month to showcase amazing talent through the brands unique California-inspired perspective. The site’s social share functionality gives customers the ability to share the tracks with their friends in a variety of ways including the ability to embed music on their blog, “like” on Facebook or share on Twitter.
PacSun Music is proud to partner with popular app Bands In Town to further offer a customizable experience for visitors. The partnership will allow consumers to stay on top of shows hitting their towns, searchable by artist or location, with a PacSun Music filter.
Check out a selection of content that is already live at music.pacsun.com including stories from the road with Passion Pit, an interview with MuteMath, Featured Artist of the Month Kitten, The Drift with Little Hurricane and updates from the 2011 PacTour.
About Pacific Sunwear of California, Inc.
Pacific Sunwear of California, Inc. and its subsidiaries (collectively, the “Company” or “PacSun”) is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of September 6, 2011, the Company operates 820 stores in 50 states and Puerto Rico. PacSun’s website address is www.PacSun.com.
