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Surf Expo started Thursday, and it’s a good thing there are still two more days of the show. There are a massive amount of booths to get through, and I barely made it out of the surf section.
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The crowd was fairly steady throughout the day and rose by late afternoon. Attendance was up 39% on the first day of the show vs. the first day last January, Surf Expo said.
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For many retailers, this show is their most important show of the year.
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“This show has been the main show for a lot of people for a lot of years,” said Yehuda Azoulay of Padre Island in Texas who owns Que Padre and Extreme, two large beach and surf shops in the area.
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He said he can only come for a day and a half this year, but it’s all business during his stay. “When I come here, I come to buy,” he said adding that it’s the same way for many retailers at the show.
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I ran into several retailers at the show, including Tom Brown of 17th Street, Ben Murphy from Bird Rock Surf Shop, Coco Tihanyi of Surf Diva, and Bobby Abdel of Jack’s.
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I also saw some interesting new shoe categories from brands, new materials, and some innovative technology in wetsuit and waterproof apparel.
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I’ll have more stories and pictures coming soon.
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See our slide show, above, for photos of Day 1.
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