We are reporting live tonight from the SIMA Image Awards at The Grove in Anaheim, Calif.
A lot of the industry has turned out for the event and spent nearly two hours mingling before the doors to the auditorium opened for the ceremony.
The SIMA Image Awards launched in 2003 and recognize the brands and retailers who most helped to advance and grow the industry during the past year. Brands take the awards seriously and covet the SIMA Image Award trophies.
We’ll update the story as each award winner is announced. A total of 16 awards will be given.
Men’s Marketing Campaign of the Year
WINNER:
- “Kelly Slater 10x World Title” by Quiksilver
Nominees
- “Collection Campaigns” by Nixon
- “Destroys Boredom” by Volcom
- “I Surf Because…” by Billabong
- “Kelly Slater 10x World Title” by Quiksilver
- “True Innovation” by Hurley
Women’s Marketing Campaign of the Year
WINNER:
- “Untitled” by Insight
Nominees
- “Beach You To It” by Roxy
- “Create Your Mark” by Vans
- “New Wave” by Billabong
- “Untitled” by Insight
- “Volcom Brand Jeans” by Volcom
Accessory Product of the Year
WINNER:
- The FIX by Skullcandy
Nominees
- The FIX by Skullcandy
- Knoxville by Electric Visual
- Sun Care by Sun Bum
- The TPS by Nixon
- Volcom X Krochet Kids Collab Beanie by Volcom
Environmental Product Of the Year
WINNER:
- Recycled Boardshort Series by Billabong
Nominees
- Green Flex by FCS
- Recycled Boardshort Series by Billabong
- RG8 (Re-Generate) Recycled Series by O’Neill Wetsuits
- Shift Into Neutral Collection by VonZipper
- V.Co-Logical Fall 2011 Dress by Volcom
Women’s Retailer of the Year
WINNER:
- Huntington Surf & Sport, Huntington Beach
Nominees
- Hanger 94, San Diego
- Huntington Surf & Sport, Huntington Beach
- Jack’s Surfboards, Orange County
- Surf Diva Boutique, La Jolla
- Surfside Sports, Costa Mesa
Hardgoods Accessory Product of the Year
WINNER:
- Cypher PS+ Heat Vest System by Quiksilver
Nominees
- Cypher PS+ Heat Vest System by Quiksilver
- DNA Flex Mold Leash by Creatures of Leisure
- Drylock TS Boot by Xcel
- H-Bomb Heated Vest by Rip Curl
- Techflex by Futures
Surfboard Model of the Year
WINNER:
- Fred Rubble by Channel Islands Surfboards
Nominees
- Fred Rubble by Channel Islands Surfboards
- Sub-Scorcher by …Lost Surfboards
- Sweet Potato by Firewire
- Slayer by Rusty Surfboards
Wetsuit of the Year
WINNER:
- FLASHBOMB by Rip Curl
Nominees
- Cypher Fuseflex by Quiksilver
- Drylock by Xcel
- FLASHBOMB by Rip Curl
- Psycho by O’Neill Wetsuits
- Solution Xero by Billabong
Footwear Product of the Year
WINNER:
- Surfsider by Vans
Nominees
- Cruisers by Roxy
- Evolution Series by Kustom Footwear
- Jimbo Phillips V.Co-Lab Vocation Creedlers by Volcom
- Mea Ola by OluKai
- Surfsider by Vans
Breakthrough Retailer of the Year
WINNER:
- Maui Nix, Ft. Lauderdale
Nominees
- Bird Rock, La Jolla
- Hanger 94, San Diego
- Maui Nix, Ft. Lauderdale
- Surf Diva Boutique, La Jolla
Men’s Boardshort of the Year
WINNER:
- Phantom 4D by Hurley
Nominees
- Bruce Annihilator by Volcom
- Cypher Alpha by Quiksilver
- MIRAGE by Rip Curl
- Phantom 4D by Hurley
- Platinum X Recycler Series by Billabong
Women’s Swim Brand of the Year
WINNER:
- L*Space by Monica Wise
Nominees
- Billabong
- L*Space by Monica Wise
- Roxy
- TAVIK
- Volcom
Men’s Retailer of the Year
WINNER:
- Huntington Surf & Sport, Huntington Beach
Nominees
- Brave New World, New Jersey
- Huntington Surf & Sport, Huntington Beach
- Quiet Flight, Cocoa Beach/Orlando
- Surfride, San Diego
- Surfside Sports, Costa Mesa
Women’s Apparel Brand of the Year
WINNER:
- Billabong Girls
Nominees
- Billabong Girls
- Insight
- O’Neill
- Roxy
- Volcom
Men’s Apparel Brand of the Year
WINNER:
- RVCA
Nominees
- Billabong
- Hurley
- Quiksilver
- RVCA
- Volcom
Breakthrough Brand of the Year
WINNER:
- Stance
Nominees
- Analog Clothing
- Firewire
- Futures
- Quiksilver for Girls
- Stance
