Press Release:
REDHEADED RAIL RIDER SOVEN RALLIES WITH SPY
CARLSBAD, Calif.—SPY Inc. today announced a multi-year sponsorship deal with Bob Soven, 2011 Alliance Wakeboarder of the Year, self-proclaimed “World’s Tannest Redhead” and all-around wakeboarding funny guy.
“Bob is one of the smoothest and most stylish wakeboarders on the water,” says Aaron Grace, SPY Wake Team Manager. “He lives for a good time and doesn’t take things too seriously—but he has an incredible competitive streak, as well. He’s an amazing addition to the team … a perfect fit.”
Soven stands-out from the crowd through providence: He’s a redhead that can bronze with the best of them, his personality is as untamed as his ginger locks, and he’s equally adept at pulling pranks as he is innovating tricks in the water—most notably the “trifecta” and “billion dollar baby.”
Soven’s bag of personal oddities offers-up a veritable bottomless pit of entertainment, and his comic book existence will be juxtaposed with that of Snooki and 16-year-old moms when Wake Brothers airs on MTV this June. The show focuses on the Soven brothers’ “sibling rivalry on steroids,” as Bob tries to eclipse his pro-wakeboarding big bro in and around the lagoon.
“SPY is the shit,” says Soven. “I’m super pumped to be a part of the vision that is SPY. Can I say ‘shit?’”
Follow Soven’s antics on the Twittersphere@TheRealBobSoven. To see him at work, check-out https://vimeo.com/36381959. For more information about SPY, log-on at www.spyoptic.com and www.facebook.com/spyoptic.
