Press Release:
Body Glove Footwear Set to Release Water Shoe with Breakthrough Technology
Redondo Beach, CA February 28, 2012 – Body Glove Footwear is launching the 3T Barefoot, a ground breaking line of minimalist technology footwear. This breakthrough technology is based on extensively researched neuroscience which has determined that the three smallest toes on each foot can not articulate movement as effectively as the first two toes. The 3T Barefoot utilizes a three-toed slot design resulting in ultimate comfort and performance.
“We have found a demand for a technical shoe that can be worn casually outdoors and by watersports enthusiasts searching for a more comfortable shoe experience. Recognizing this trend we have created the ultimate amphibious shoe,” states John Chenciner, CEO, Body Glove Footwear.
The 3T Barefoot patent pending technology is the natural evolution in the rapidly growing outdoor footwear category. It differentiates itself in the market with its unique design offering drainage, air circulation, and easy on features.
Competitive longborder Jesse Timm, Olympic beach volleyball hopeful Brooke Sweat and Santa Cruz SUP endurance racer, Ryan Brown are already wearing the soon to be released product. The 3T Barefoot line is available for pre-order through BodyGlove.com beginning Mar 26th, 2012 and will hit retailers in April of this year.
About Body Glove
Founded in 1953, Body Glove is a leading, worldwide water sports brand celebrating 60 years of innovation and experience in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove also works to preserve and protect the waters it loves. Body Glove branded products are sold in the U.S., and around the globe, through a network of trademark licensees and independent retailers. www.bodyglove.com
