Press Release:
FRIDAY 16th MARCH 2012: Australia’s Surf Retailers Federation today announced the Finalists for the 2012 Australian Surf Industry Awards. The votes are all counted and the respective winners are set to be announced at the Gala Awards Presentation night to be held Wednesday 28th March at Sydney’s Novotel Manly Pacific.
“We are thrilled with the support we have received in this first year of the Awards” enthused Surf Retailers Federation President, Anthony Wilson. “with voting all wrapped up there’s not much left to do except countdown to the awards night, I can’t wait to find out who will be walking away with a trophy!”
BRAND & PRODUCT CATEGORIES AWARD FINALISTS
Men’s Brand of the Year
Billabong
Hurley
Quiksilver
Rip Curl
Rusty
Ladies Brand of the Year
Billabong
Hurley
Roxy
Rusty
Volcom
Footwear Brand of the Year
DC Shoes
Havaianas
Kustom Footwear
Reef
Vans
Mens Marketing Campaign of the Year
Billabong – Life’s Better in Boardshorts
Hurley – Phantom True Innovation
Quiksilver – KE11Y
RipCurl – Mirage Boardshorts
Rusty – Bali Single Life
Ladies Marketing Campaign of the Year
Billabong Girls – Bikini Lover’s Guide to Summer
Hurley – Phantom Beachrider Boardshort
Rip Curl – My Bikini
Roxy – Home is Where the Heart is
Rusty – Rusty with Anja Konstantantinova
Online Channel Brand of the Year – Judged
Oakley
Quiksilver
Global Surf Industries
Hurley
Rusty
Boardshort of the Year
Hurley – Phantom 4D Boardshort
O’Neill – Hyperfreak Boardshort
Quiksilver – Dane Reynolds’ Cypher Brigg Boardshort
Quiksilver – Kelly Slater’s Cypher Alpha Boardshort
Rip Curl – The Mick Fanning Mirage Sonar Boardshort
Wetsuit of the Year
Billabong – Solution Xero 3mm Chest Zip steamer
O’Neill – Pyrofreak CZ 3×2
O’Neill – Superfreak CZ 3×2
Rip Curl – E Bomb Pro CZ Steamer
XCEL – Infiniti Drylock 3×2 Steamer
Surfboard of the Year
Channel Islands Surfboards by AL Merrick – Fred Rubble
Global Surf Industries – 7S Super Fish
JS Industries – Revolution
Rusty – The Bali Single
Rusty – The Magic Door
Surfing Product of the Year
FCS – H3 Fin
Go Pro – Go Pro HD Camera
Hurley – Phantom 4D Boardshort
Quiksilver – Cypher PS+
Rip Curl – F-Light travel series
Sunglass of the Year
Dragon – The Owen Jam
Dragon – The Fame
Electric Visual – Knoxville
Oakley – Batwolf
Oakley – Holbrook
Product Innovation – Judged
Global Surf Industries – Seaglass Project – Tuna
Go Pro – HD Hero Camera
Ocean & Earth – ONE Piece Leash
Hurley – Phantom 4D Boardshort
Rusty – Wired Series
Please see page 2 for more on award finalists…
RETAIL CATEGORIES AWARD FINALISTS
Core Boardstore of the Year
NSW – Aloha Manly
NSW – Saltwater Wine Boardstore, Port Macquarie
VIC – Mordy Surf
VIC – Strapper Surf, Torquay
WA – Surfboardroom, Scarborough
QLD Retailer of the Year
Alex Surf
Board Culture
Coolum Surf
Cooly Surf
Goodtime
VIC/TAS Retailer of the Year
Ballarat Skin Ski & Surf
Mordy Surf
Murf’s Surf Shop
Red Herring Surf
Strapper Surf
NSW Retailer of the Year
Coopers
Saltwater Wine
Slimes
Surfculture
Wicks Surf
WA Retailer of the Year
Brownies
Country Waves
Evolution Surf
Star Surf+Skate
Surfboard Room
SA/NT Retailer of the Year
Extreme Boardriders
JR’s Surf & Ski, Colonnades
JT Surf
Saltbush
Steve’s Place
Shop Fit Out of the Year – Judged
Beach Without Sand
Brownies
CoOp Melbourne
CoOp Manly
Surfection Bondi Beach
Online Channel Retailer of the Year – Judged
Coopers
Saltwater Wine
MV2
Ripping
Surf Shops Australia
About Surf Retailers Federation Inc.
The Surf Retailers Federation Inc (SRF) is a non profit organization, founded by, and run by Surf Retailers. The association serves as the preeminent voice for surf retailers on a grassroots level with manufacturers, suppliers, and other associations.
The Surf Retailers Federation works to improve the overall vibrancy and business opportunities for the surf industry and its members. Central to this are its two annual flagship events;
– the SRF Industry Awards / Mini Summit and
– the Surf Industry Summit
