Press Release:
International surf, snow and lifestyle brand Rip Curl, has made yet another move in the gaming industry, partnering with Canadian-based digital agency Disruptive Publishers to release a range of virtual products for the Xbox 360 Avatar Marketplace and Sony Playstation 3.
The collection for Xbox features a variety of Rip Curl shirts, tees, jackets, pants, eyewear, hats, wetsuits and snowboards, and will grow larger throughout the year. The brand also released a trio of dynamic PS3 themes, showcasing some of its most recent photos and video of pro surfers Mick Fanning, Owen Wright and Alana Blanchard.
“This was a pretty cool project for us to work on and we’re looking forward to seeing if Rip Curl products are as popular in the gaming universe, as they are in retail stores around the world,” said Dane Sharp, Rip Curl Media & Digital Marketing Manager.
“Technology and innovation are two key values for the brand, and we’ve been playing in the gaming industry for some time – from event partnerships with Xbox and co-branded collaborations with Nintendo Gameboy to releasing our own iPhone game – ‘Rip Curl’s Live The Search Surfing Game’ – in late 2010. Both of these new opportunities are very unique and we’re excited about other possibilities from here.”
Disruptive Publishers has worked with a variety of brands to develop content for Microsoft Xbox 360 and Sony PlayStation 3, and was obviously excited to work with Rip Curl, considered around the world as the ultimate surfing company.
”Disruptive has been preaching self expression and personalization since avatars were introduced to the Xbox 360 gaming console and by partnering with today’s leading brands and lifestyle licenses we have been able to give consumers the ability to change ones appearance daily on their Xbox 360 avatars because this is as important to updating or choosing what to wear everyday in the real world,” says Otis Perrick, Director of Business Development at Disruptive Publishers.
“So when we got the opportunity to partner with one of the biggest surfing and lifestyle brands in the world today we jumped at the chance. We are not only bringing the Rip Curl brand alive on the Xbox 360 Marketplace with a sick collection of surf gear but we also capitalized on the their epic photo and HD video library highlighting Rip Curl’s world class athletes by creating stunning Sony Playstation 3 dynamic themes.”
Rip Curl’s Xbox collection can be viewed online:
https://marketplace.xbox.com/en-US/AvatarMarketplace?Brand=14350
Rip Curl’s dynamic Playstation 3 themes can be viewed online:
Mick Fanning: https://www.youtube.com/watch?v=UcRlPoULSYk
Owen Wright: https://www.youtube.com/watch?v=xMmWZdY2UpU
Alana Blanchard: https://www.youtube.com/watch?v=tMti4jGu9eE
