Press Release:
Tavik Swimwear & PacSun Collaborate For Trade Collective
Tavik Swimwear collaborates with PacSun for Trade Collective. The collection will feature exclusive designs and campaign for PacSun, and will be available March 25, 2012 in-stores and online at www.Pacsun.com.
Costa Mesa, California (March 6th, 2012)
It’s an exciting time for California based brand, Tavik Swimwear, as it prepares to launch its first ever collaboration with mega-retailer Pacific Sunwear. Otherwise known as Trade Collective™, PacSun showcases exclusive collections from emerging designers of the moment.
Available in stores and online in the end of March, Tavik’s exclusive designs will be the very first swimwear partnership that PacSun has endeavored.
Honored to take on the challenge, Tavik has designed a collection any fashionista beach babe would adore. With a handful of styles available, Tavik Swimwear designer, Nicole Hanriot combines her love of bright prints and bohemian style to create a collection that embodies the Pacsun & Tavik girl through and through.
With a vision of Indian Summer meets Grunge Chic, and the help of photographer and visionary Jason Lee Parry, Hanriot has designed a collection she is proud to launch for PacSun.
“I wanted to create a collection that was edgy but still feminine, and Jason and Abby really brought my vision to life,” Hanriot says about her risky motorcycle themed campaign shoot with Parry and model Abby Brothers.
With music festival season just around the corner, Hanriot’s desert inspired story will be nothing short of timely. Expect to see girls rocking the collection on the polo field at Coachella, as well as the beach and poolside this spring break. The Trade Collective™ collaboration will be available March 25, 2012 in-stores and online at https://www.pacsun.com.
