Press Release:
– BOXPARK Joins Stores in London’s Covent Garden and Falmouth, Southern England, in Growing Volcom Brand –
COSTA MESA, Calif.–(BUSINESS WIRE)– Volcom has joined the innovative group of retailers at BOXPARK, located in London’s Shoreditch district, with the opening of its new branded retail store.
This is the company’s third location in the United Kingdom, including branded Volcom stores in London’s Covent Garden, opened in 2008, and Falmouth, opened in 2011.
Volcom will celebrate the new store opening from March 16-18th, offering free gifts and a gift with purchase, such as a customized cap or tote bag. During this time, shoppers will be able to customize his/her own hat in the store.
“We believe that branded retail stores are a very effective way for Volcom to promote its full range of products, athletes and brand image,” said Gaetan Le Guennec, Volcom’s European Retail Director.
“Our Volcom stores regularly host events with athletes, Volcom featured artists and musicians, attracting a wide range of customers and exposing them to the Volcom lifestyle. The design and layout of the stores, which include an assortment of our apparel, art presentations, a music listening station with Volcom Entertainment titles and a Veeco Production section with all of our film titles, exemplifies our philosophy of change and our relationship with youth culture.”
BOXPARK, often refereed to as UK’s first pop-up mall, strips and refits shipping containers to create unique, low cost, low risk, ‘box shops’. Assembled with a unique mix of international fashion and lifestyle brands, galleries and cafés, and a truly unique shopping community is created.
“BOXPARK’s concept is a really great opportunity for Volcom to showcase and test specific product lines, like Posso for the girls and Premium for men,” said Le Guennec. “Every month or so we’ll change things up, bring in new product and continue to drive traffic to our store.”
With BOXPARK there are now 36 owned or licensed full price Volcom branded stores worldwide, as well as 11 outlets, in the United Kingdom, France, Germany, Finland, North America, Indonesia, Thailand, Malaysia, Japan, Australia, Chile, Venezuela, Argentina and South Africa.
About Volcom, Inc.
Volcom is a modern global lifestyle brand that embodies the creative spirit of youth culture. The company was founded on the principles of liberation, innovation and experimentation, and this is uniquely expressed in premium quality clothing, accessories, sunglasses, goggles and related products under the Volcom and Electric brand names. For more information, please visit www.volcom.com and www.electricvisual.com. Volcom is a wholly owned subsidiary of PPR S.A., www.ppr.com.
