Press Release:
IVI ANNOUNCES PARTNERSHIP WITH CAREY HART
Entrepreneur, FMX Legend, and MX Team Owner To Endorse IVI
Irvine, CA – (April 25, 2012) IVI today announces the addition of Carey Hart as a brand ambassador. Hart joins Rob Dyrdek as the second in a growing number of endorsers for the IVI sunglass brand.
IVI, created through the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage, bridges the gap between action sports/street cultures and luxury fashion eyewear. Featuring timeless styles with modern applications, premium materials and exclusive use of ZEISS sunlenses, IVI has sought ambassadors that represent the brand’s concept.
IVI is partnering with athletes that are not only iconic in their field, but also have the passion and drive to extend their legacies and inspire the communities around them through meaningful business ventures, content development, and philanthropy.
“I’ve been great friends with Carey for some timenow. He is the one athlete in the MX industry that truly embodies the spirit of IVI. IVI bridges the gap between action sports and premium eyewear brands; with a focus on quality and desire to test our limits. Carey aligns perfectly with our goals and we look forward to building the brand together.” Pete Fox, CEO, IVI, LLC.
“IVI has built such a great brand and message and they haven’t even hit the market yet. I love the style and the quality of the product is absolutely unmatched in the action sports world. Looking forward to growing this thing from day one!” Carey Hart, FMX Legend and Founder, Hart and Huntington.
About IVI – IVI (eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox. IVI eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials, sophisticated iconic lines with unique features and details. Learn more at IVIvision.com
