Press Release:
ETNIES DELIVERS COMFORT TO THE SOLES OF L.A.’S HOMELESS
Pierre-Andre Senizergues, Owner of etnies, Takes You Behind the Scenes at Annual Los Angeles Mission Event Giving Out 2,000 Pairs of Shoes
April 9, 2012 (Lake Forest, CA) – Over two decades ago, Pierre-Andre Senizergues, owner and CEO of etnies, a global action sports footwear and apparel brand, found himself homeless in Los Angeles.
Freshly off the plane from France, he was eager to pursue his dream of skateboarding, but quickly found himself alone and homeless in a country where he didn’t speak the language. His experience of living out of a van for six months is one of the driving reasons behind why he gives etnies shoes to the homeless every year.
Last Friday at the Los Angeles Mission’s annual Easter celebration, Pierre-Andre gathered a group of etnies team riders and staff to help him deliver comfort to the soles of Los Angeles’ homeless in the form of 2,000 pairs of brand new shoes.
Pierre and filmmaker Mike Manzoori went behind the scenes at the event on Skid Row to show how the simple gesture of giving can change thousands of lives. The video capturing Pierre’s encounters with the homeless, celebrities volunteering and L.A. Mayor Villaraigosa can be viewed here: https://vimeo.com/40027906
Over the past 14 years, Pierre and etnies have provided 34,000 pairs of shoes to the homeless at the Los Angeles Mission’s annual Easter event.
To keep up with etnies, visit etnies.com or facebook.com/etnies.
About etnies
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever.
Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.
