Press Release:
Entire IVI Product Range To Feature ZEISS Sunlenses, Produced by CARL ZEISS VISION
Irvine, CA – (April 2, 2012) IVI today announces an historic agreement in the action sports lifestyle eyewear category, completing an exclusive supplier arrangement with CARL ZEISS VISION SUNLENS to provide all lenses for IVI sunglasses.
IVI, created through the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage, bridges the gap between action sports/street cultures and luxury fashion eyewear. Featuring timeless styles with modern applications, premium materials and construction techniques, IVI sought out the leader in precision optics to complete an unparalleled product offering.
With ZEISS, consumers can rely on over 165 years of experience and leading innovation in different fields of optics. This is why astronauts, Google Earth, Nobel Prize laureates and Hollywood directors place their trust in ZEISS optics. Since 1912, that expertise has been in every pair of precision eyeglasses lenses ZEISS manufactures, for 100 years of better vision.
The ZEISS sunlenses fitted in IVI sunglasses have been tested in order to achieve both advanced protection from the sun’s rays and optical perfection. Through the exclusive ZEISS qualification procedure, the ZEISS laboratory analyzes each model in order to ensure the lenses’ optical excellence, visible by an engraved Z on each lens.
“We are incredibly excited to form this partnership which provides IVI with outstanding quality optics and a real point of differentiation in the marketplace. For ZEISS to partner with a startup brand is unheard of and we plan to provide retailers and consumers with a truly great product.” Pete Fox, CEO, IVI, LLC.
“IVI has created an incredibly interesting brand that not only excites us, but allows ZEISS sunlenses to provide the most quality optics experience to a new set of consumers.” Pietro Speroni, Global Commercial Director, Carl Zeiss Vision Sunlens.
About Carl Zeiss Vision Sunlens – dedicated to the development and production of plano sunlenses, is a division of Carl Zeiss. Carl Zeiss is a worldwide leader in optics, research and manufacture of camera lenses, microscopes, binoculars and nanotechnology but also clear eyeglass lenses tailor-made for your individual vision requirements. For further info please go to better-vision.zeiss.com
About IVI – IVI (eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox. IVI eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials, sophisticated iconic lines with unique features and details. Learn more at IVIvision.com
