Press Release:
Jackthreads Launches Private Label with Members in Mind
Jackthreads is proud to announce the launch of its first private label collection, Goodale. Designed in-house by Adam Gianotti, Goodale is a contemporary sportswear brand created specifically for the Jackthreads’ member.
“We took a good long look at what products our guys like – which styles, colors, materials, etc. – and kept that in the back of our minds throughout the entire process. Our goal here is to give our consumers exactly what they want at the price that they want it. And the more control we have over the design, cost and margin, the more we’ll be able to deliver for our members,” said Jason Ross, Founder and CEO of Jackthreads.
With the company’s main focus on enhancing the customer’s experience, Goodale adds another element of personalization by creating merchandise specifically with their audience in mind. The line will guarantee that Jackthreads’ members get exactly what they want with each shopping experience.
At the same time, Goodale will seamlessly blend with and complement the sites’ pre-existing roster of over 500 brands.
The inspiration behind the line is “design with a purpose,” where each unique element of the pieces will have a function catering specifically to the Jackthreads’ type-of-guy (i.e. pants with a leather patch for your keys and built-in pen pockets on woven shirts). The spring collection includes chinos, wovens, knits, fleeces, tees, tanks, lightweight jackets, ties and weekender bags.
Gianotti has more than 15 years of design experience in the fashion and street wear industry, previously holding positions at Nike, Ralph Lauren Rugby and Zoo York.
About Jackthreads.com
Jackthreads.com is a members-only online shopping club that curates top-tier street, skate, surf and contemporary men’s fashion brands – offering daily sales of up to 80% off in a limited-time, flash-sale format. Membership is free and provides users with exclusive access to limited-edition collaborations, style guides, seasonally-themed shops and the best from today’s up-and-coming designers. Jackthreads currently boasts nearly 2 million members and hosts over 500 brands.
