Press Release:
Skullcandy Announces Revamped Skate Team
(Park City, Utah –April 16, 2012) – Today, Skullcandy, Inc. unveils their revamped and much-anticipated skate team. The roster includes some of the skate industry’s biggest names. The list of new team riders is headlined by Eric Koston, who many consider to be one of the most influential skateboarders of this generation, the 2011 Street League Champion Sean Malto and Baker pro Theotis Beasley. The team is anchored by industry icon Steve Berra, who will be heavily involved with Skullcandy skateboarding creative projects, shorts films and content creation.
“Skateboarding is a major focus of our brand moving forward and we want to make sure our skate program is reflective of that,” said Nate Morley, VP of Marketing + Creative. “This team is a big step forward for us and represents what we set out to accomplish: to partner with industry icons and young superstars who love the Skullcandy brand.”
“I’m really psyched about my new relationship with Skullcandy. The direction that they’re going with innovative audio accessories is awesome and something I really want to work with them on. I look forward to a fun future ahead,” said Eric Koston.
Skullcandy, who has remained silent for months about the all-new skate team, has made multi-year commitments with each of the four pros. Deals include, but are not limited to: the development of signature product, video and photo shoots, signature events and exclusive content produced in part with the Berrics.com—another Skullcandy partnership also announced earlier this month.
“I’m excited to skate for Skullcandy,” said Sean Malto. “I love their products and I love where they’re taking the brand, especially with their focus on skateboarding; it’s a great thing to be part of. Plus, they’re really focused on unique projects that will live beyond skateboarding. We already have some amazing material in the works.”
“Being on Skullcandy has been great for me. They’ve been really supportive of what I want to do and always help get my name out there with what they’re doing,” said Theotis Beasley of his continued relationship with Skullcandy.
Skullcandy has always been a big part of action sports, but this is a renewal of its commitment to skateboarding.
Skullcandy Supreme Sound offers the next level in audio performance for its world-class athletes. Look for signature headphones, exclusive content and more from the Skullcandy skate team at www.Skullcandy.com or facebook.com/Skullcandy.
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ABOUT SKULLCANDY:
Skullcandy Inc. (NASDAQ:SKUL) became the world’s most distinct audio brand by bringing color, character and performance to an otherwise monochromatic space; revolutionizing the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From the award-winning, optic-inspired Roc Nation Aviator headphones to the evolutionary fitting FIX earbuds and a roster of the world’s finest athletes, musicians and artists, Skullcandy continues to redefine world-class audio performance and style. Visit skullcandy.com, or join us at facebook.com/skullcandy. Twitter @skullcandy
