PacSun corrects merchandise numbers

PacSun corrected its recently filed annual report Tuesday afternoon with revised merchandising mix numbers.

Last week, we reported based on the previously filed annual report that branded goods sales were down and owned brands sales were up in 2011.

That general statement is still true, but it is not as dramatic of a change as the numbers in PacSun’s original report.

Also, sales of men’s branded goods increased rather than decreased according to PacSun’s newly filed numbers.

Here is a comparison of the new numbers and the original numbers PacSun reported.

Branded goods – corrected

2011: 52% of total sales mix

2010: 55% of total sales mix

Branded goods – PacSun’s original annual report

2011: 48% of total sales mix

2010: 54% of total sales mix

Men’s branded goods sales – corrected

2011: 88% of total men’s sales (excluding denim and knits)

2010: 86% of total men’s sales (excluding denim and knits)

Men’s branded goods sales – PacSun’s original annual report

2011: 58% of total men’s sales (excluding denim and knits)

2010: 63% of total men’s sales (excluding denim and knits)

PacSun-owned brands – corrected

2011: 48% of total sales mix

2010: 45% of total sales mix

PacSun-owned brands – original PacSun’s original annual report

2011: 52% of total sales mix

2010: 46% of total sales mix