UGG's expanded styles

I have been following the UGG brand more closely now that parent company Deckers Outdoor Corporation also owns Sanuk.

Deckers executives talk on earnings conference calls about expanding UGG into winter boots, and into other fashion styles.

I was curious to see the direction the brand was headed, especially since I hear winter boots is a growing category in many channels, so stopped by the UGG booth at SIA.

Above are some photos of upcoming UGG styles for fall and winter. It’s interesting to see how the brand is evolving beyond its Classic line. I especially like the new fashion styles.

UGG, a staple in surf shops and in other channels, recorded sales of $1.2 billion in 2011.