Press Release:
Hamilton, New Zealand- March 25, 2012 – In anticipation of the 51st annual Rip Curl Pro at Bells Beach this Easter, MEA Mobile and Rip Curl have launched a limited edition free version of iSupr8.
The app, available for the iPhone & iPad allows users to shoot a video, develop it with a special vintage treatment and share it with their social media networks such as Twitter, Facebook or via iSupr8.com.
“We’re thrilled to be working with the makers of the world’s best surfing products boards and one of most recognized brands in the industry,” said Bruce Seymour, Managing Director of MEA Mobile.
“The app is free to download to help promote the 51st annual Rip Curl Pro at Bells Beach.” The Rip Curl Pro at Bells Beach is longest running and most prestigious professional surfing contest in the world. The event takes place from April 3 to 14 in Torquay, Australia.
“This was a very cool opportunity to be involved with, because many of the Rip Curl Pro’s most memorable highlights were originally captured on super 8 film,” said Dane Sharp, International Media Manager for Rip Curl. “We expect huge crowds at Bells Beach again this Easter and the Rip Curl version of iSupr8 will allow everyone to make and share their own memories from the event.”
Klas Eriksson, lead designer at MEA Mobile developed a special video filter for the Rip Curl integration. “There’s something about surfing and super 8 that goes really well together, so for the Rip Curl film stock I wanted to create a filter specifically designed to be used at the beach, saturating the ocean and blue sky. I added a dirty frame, scratches and grain for some extra texture and voila – ‘Endless Summer’ in your pocket”.
The brand customization also includes a unique branded countdown sequence which can optionally be added to videos and a custom themed camera case.
iSupr8 is available for Apple’s revolutionary mobile products including: iPhone, iPad (including iPad 3), iPod Touch (4th Gen). Download the app, view sample video and more information at: https://www.iSupr8.com or download directly through iTunes.
For a limited time iSupr8 – Rip Curl Pro Bells Beach – Limited Edition is FREE. Features Include:
¥ Tru8: The Most Advanced Mobile Vintage Video Processor in the World
¥ Free Rip Curl Limited Edition Film Stock
¥ Free Rip Curl Limited Edition Camera CaseAirPlay Enabled for Apple TV
¥ The Expectation of Stunning Footage
Tweet This: #RipCurl & #iSupr8 Promotion – Vintage Video #App #Free for a Limited Time https://itun.es/iPY8f5.
About MEA Mobile
We make Apps. Best known for our advanced video processing algorithms, MEA Mobile also makes: Speed Machine – Fast Motion // Slow Motion Video Maker; iLapse – Professional Grade Time Lapse Video Creator. Available for for Apple’s revolutionary iPhone & iPad.
About Rip Curl
Rip Curl is the ultimate surfing company, making innovative products and sharing the philosophy of its Search with people all over the world. The Rip Curl Pro Bells Beach presented by Ford is the second event on the ASP World Championship Tour and the most prestigious surfing contest in the world. a company for, and about, the Crew on The Search. The products we make, the events we run, the riders we support and the people we reach globally are all part of the Search that Rip Curl is on. www.ripcurl.com
