Press Release:
GLOBAL SURF INDUSTRIES DEBUTS IPAD CATALOGUE
May 4, 2012 – In order to reduce their carbon footprint by cut down on paper waste, transportation and to keep up with their progressive product distribution, Global Surf Industries has decided to take a digital turn with their 2012 catalogue, by developing it on iPads for sales representatives, store buyers and consumers. The easy-to-navigate app includes the latest information on GSI’s full product range, including surfboards, stand up paddleboards and paddles.
In addition to specific product information, the GSI catalogue app includes local recommended retail pricing and videos for each surfboard, featuring commentary from the board’s designers and action footage. The digital format also allows for detailed explanations and renderings of GSI’s innovative technologies.
“We are stoked to be one of, if not the, first company within our industry to embrace this new technology in such a way,” exclaimed Tess Kelly, Digital Media Director, Global Surf Industries. “It’s the ultimate tool to showcase our always updating product range, and will allow the sales team, buyers and consumers to connect on a whole new level.”
The digital catalogue features products from 7S, NSP, Walden, McTavish, Webber, Haydenshapes, Aloha, Webber, Blue, Modern, Stewart, Meyerhoffer, Gnaraloo Soft Surfboard, Surf Series, The Seaglass Project and Trident. The app is continually updated for use in surf retail locations and is available in the iTunes Store for free.
About Global Surf Industries
Founded in 2002 in Manly Australia, their mantra – Life is better when you surf – says it all about this company. Global Surf Industries is the world’s premier surfboard company and aims to continue to be the catalyst for positive changes within the surfboard industry worldwide to help increase the levels of professionalism on the business side, as well as increasing the enjoyment had by surfers around the globe on a daily basis. Global Surf Industries currently distributing their products in 57 countries. www.surfindustries.com.
