Press Release:
BUILDING LEGACY OF SOLE SPONSORSHIPS: OLUKAI BRINGS ‘OLUKAI LOVE & ROOTS TOUR’ TO LIFE SUPPORTS 33-CITY TOUR WITH YOUNG, ICONIC MUSIC STARS
ANUHEA AND MISHKA
(MAY 14, 2012 – ORANGE COUNTY, Calif.) – In an effort to support meteoric rising star Anuhea, the Hawaiian songwriter and singer from Maui, and international roots-reggae artist Mishka, signed to Matthew McConaughey’s jk livin label, OluKai is underwriting the OluKai Love & Roots Tour, featuring the two iconic stars, in its entirety.
This is the third wide-scale event this year for which OluKai has been the sole or title sponsor, the others being TEDxMaui held on January 22, 2012 (OluKai was the title sponsor along with other local partners in Hawai’i), and Ho’olaule’a, the brand’s annual elite SUP and OC1 race and celebration held at Kanaha Beach, Maui, this year on May 12 – 13, 2012 (which OluKai completely supports as sole sponsor).
OluKai Love & Roots Tour began this Saturday, May 12, 2012, and will continue through June. For schedule and to purchase tickets, go to: https://anuheajams.com/. Also, special VIP experiences will be exclusively awarded on OluKai’s Facebook page: https://www.facebook.com/olukai.
OluKai Love & Roots Tour will be bringing very special music to the following 33 cities:
Salem, OR
Portland, OR
Seattle, WA
Tacoma, WA
Boise, ID
Salt Lake City, UT
Denver, CO
Aspen, CO
Phoenix, AZ
Orange County, CA
Hollywood, CA
Malibu, CA
San Francisco, CA
Sacramento, CA
San Diego, CA
San Luis Obispo, CA
Monterey, CA
Vancouver, Canada
Calgary, Canada
Edmonton, Canada
Winnipeg, Canada
Toronto, Canada
Montreal, Canada
Minneapolis, MN
Chicago, IL
Ann Arbor, MI
Cleveland, OH
Boston, MA
Cape Cod, MA
Philadelphia, PA
Asbury Park, NJ
Fairfield, Ct
New York City, NY
“OluKai Love & Roots Tour is an exciting platform for Anuhea, Mishka and OluKai to celebrate creativity and community this spring and summer across North America,” said Kerry Konrady, Director of Marketing for OluKai.
In addition to their growing legacy of sole sponsorships, OluKai has a deep commitment to partnering with organizations that are actively pursuing Mauka- and Makai-initiatives (protecting the land and ocean) including Maui Cultural Lands, The Hawaiian Lifeguard Association and Junior Lifeguard Program, and Team OluKai/Kamakakoa, which is part of the Hawaiian Sailing Canoe Association.
About Artists on the OluKai Love & Roots Tour
Both Anuhea https://www.anuheajams.com and Mishka https://www.mishka.com share commonalities. Mishka lives on Maui and Anuhea was born and raised on Maui. Both artists write and record their own original music.
Both artists have topped charts on Billboard and iTunes in more than one category. Both artists personify a quality Island lifestyle. Anuhea enjoys stand up paddling and Mishka is a world-class competitive wind surfer.
A rising star, Anuhea recently played a command performance with Jack Johnson for the Dalai Lama in front of a packed crowd of nearly 10,000 at the University of Hawaii. She has also played with Bruno Mars, Al Green, FloRida, Ziggy Marley and Taj Mahal.
Mishka is the only artist ever signed by film star Matthew McConaughey to his jk livin Record Label. McConaughey also co-produced the last two Mishka albums, which where met with great critical acclaim and charted on the top of the worldwide reggae charts.
About OluKai
OluKai is a true premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet.
Through our Fit by Nature, Crafted by HandTM design principle, we build every pair of footwear with signature anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. Each pair features beautiful, quality materials and handcrafted details inspired by island culture.
In every facet of our business, we’re committed to respecting the people and the environments we touch. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, we established the ‘Ohana Giveback Program to support the efforts of those who continue to give back to preserve local cultures and traditions.
We are committed to be an environmentally responsible company as well as pledging to actively support and work for a clean environment and a better quality of life. Visit us at https://www.olukai.com.
