Schoenfeld's comments at PacSun shareholder meeting

I stopped by PacSun headquarters Friday for the company’s annual shareholder meeting.

It was a brief affair, but it was still good to see the more upbeat vibe around the building as PacSun shows some hints of a turnaround based on its most recent financial results.

I took a few photos and made a few notes about what CEO Gary Schoenfeld told the gathering.

SVP Retail Paula Lentini, SVP of Product Development Jon Brewer, CFO Michael Kaplan, Board Member Neale Attenborough (Golden Gate Capital), Chairman Pete Starrett, CEO Gary Schoenfeld, Board Member Brett Brewer, Board member Michael Goldstein, Board Member Josh Olshansky (Golden Gate Capital)

I also enjoyed seeing some of the back-to-school floor sets on display in the room, and the prominence of a few brands stood out in the small sampling showcased: Diamond Supply, Young & Reckless, RVCA and Nike, with its new Nike focused branding rather than 6.0.

Gary asked me not to take too many photos of the merchandise, but did allow me to take one shot.

Here are Gary’s comments:

“I look forward to standing here this time next year. As we look at our company internally, as we look at the execution of our stores, and what we see out in marketplace today, I stand up here more confident then I’ve been able to in the past in the clear direction of PacSun, the heritage that we can claim and stand for, the great brand associations and partnerships which have strengthened over the past year, and I think we’ve got the business moving in a positive direction.

Sr. Director of Store Operations Ryan Simmons, new VP of Merchandising Shefali Khanna, Sr. Director of Women’s Design Brie Olson, Sr. Director of Marketing Heidi Adams

“I’m enormously grateful to the leadership team we have, I very much appreciate the support the board has given me and the company. We’ve had to make some hard decisions and some hard choices to get our business back going in the right direction and while we all recognize there’s a lot still to happen, I think we are all pleased with the progress as we’ve started the year.

“We certainly have our commitment to continue to be very diligent, very focused about how we reconnect PacSun with our customers, how we celebrate the brands that are in our stores, the 30 years of heritage of California lifestyle – we think can make PacSun a great retailer once again.

“I speak on behalf of everybody on the board and the leadership team that really is our commitment as we look ahead to the balance of this year and certainly look well beyond this year.”