Press Release:
DEW TOUR DOUBLES EVENT BROADCAST COVERAGE, INTRODUCES DEW TOUR LIVE DIGITAL PLATFORM
Exclusive Content Available Across NBC, NBC Sports Network and DewTour.com
Burr Ridge, Ill. – Aug 17, 2012 – The Dew Tour today announced the expanded broadcast and digital platforms for the 2012 season, doubling the number of coverage days and increasing the event broadcast hours more than 80% over previous years. NBC and NBC Sports Network will feature 33 hours of broadcast coverage throughout 2012. The all new digital platform, Dew Tour Live, will bring fans more than 18 hours from each event of live streamed competitions, athlete interviews, and behind the scenes segments. For the first time ever, fans will be able to watch every Dew Tour final and semi-final.
“The Dew Tour’s broadcast and digital platforms will bring an unprecedented amount of Dew Tour coverage to our fans. We’ve increased hours and our investment in the broadcasts to bring new technology, more story telling and more live action to our viewers,” said Wade Martin, President and CEO of Alli Sports. “For the first time ever, the Dew Tour programming schedule will include weekend NBCSports broadcasts paired with live primetime and late night cable broadcasts.”
Dew Tour Live will feature the Silverlight live stream player – the same technology used for the Super Bowl – to compliment the live NBC programming experience with live scoring, twitter integration and extracamera angles. Each day’s competition live streams will be paired with daily feature content, athlete Twitter Q&As, and behind the scenes coverage.
Dew Tour Live began on August 16 and is available at www.DewTour.com/Live through Sunday, Aug. 19.
The complete 2012 Dew Tour schedule is as follows:
Event Date Location
Pantech Beach Championships August 16-19 Ocean City, Md.
Toyota City Championships October 18-21 San Francisco, Cali.
Mountain Championships December 13-16 Breckenridge, Colo.
For additional Dew Tour event information, visit www.DewTour.com and the Dew Tour Facebook page.
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Dew Tour
The Dew Tour consists of three marquee events in distinct beach, city and mountain locales, featuring summer sports of skateboarding and BMX, with additional competitions of surf and freestyle motocross; snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle) will be featured at the winter event. The Dew Tour events are premium action sports and lifestyle festivals combining the best in action sports competitions along with the Dew Tour Experience and live music performances. The Dew Tour is broadcast live on NBC and NBC Sports Network and streamed live on dewtour.com. The Dew Tour is also distributed on Universal HD, and internationally on Eurosport, Extreme Channel, Rogers Sports Network, TVA, and Globosat. The Dew Tour partners include Mountain Dew (tour title sponsor), Toyota, Pantech, GoDaddy, Mongoose, National Guard, Paul Mitchell and Stride. More information can be found at www.DewTour.com.
Alli Sports
Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Lucas Oil Pro Motocross Championship and the Red Bull Signature Series; Alli Media, which creates, produces, and distributesoriginal content; and Alli Enterprises which includes a partnership with action sports retailer Dogfunk.com. Alli Sports is a division of the NBC Sports Group. More information can be found at www.allisports.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, French Open, Tour de France and The Kentucky Derby, Preakness and Belmont Stakes.
