Press Release:
ION WORLDWIDE JOINS DEW TOUR AS OFFICIAL CAMERA PARTNER
iON to Be Event Title Sponsor for Dew Tour Mountain Championships
Burr Ridge, Ill. – Sept. 10, 2012 – Alli Sports, a division of the NBC Sports Group, today announced iON Worldwide as the official camera partner of the 2012 Dew Tour. iON Worldwide, a global consumer electronics company, completes the Dew Tour’s roster of blue-chip partners entitling the iON Mountain Championships, held Dec 13-16 in Breckenridge, CO.
iON Worldwide’s multi-year commitment to the Dew Tour, as an event title sponsor, demonstrates the company’s investment in the progression of action sports, as well as the brand’s commitment to allowing users of its iON Air Pro™ HD sports video camera to shoot and share their moments.
The company also reinforced its commitment to the action sports community with new partnerships with iconic athletes: BMX rider Corey Bohan, surfer Reef McIntosh and FMX rider Jeremy “Twitch” Stenberg.
iON’s groundbreaking entrance into action sports features its Air Pro HD camera with Wi-Fi PODZ™, the first action camera that lets users shoot their most exciting moments and then immediately share them with friends through the iON smartphone and tablet app. The app also acts as a powerful remote control – allowing users to change settings and start and stop video recording on the go.
In addition to high-definition video resolution, it has built-in Wi-Fi connectivity that allows users to view the action as it happens as a live stream and replay or immediately upload footage to Facebook, YouTube or email.
“It is very exciting to partner with iON and help to bring its progressive technology to the action sports market,” said Alli Sports President Wade Martin. “iON’s unique product gives us more opportunities to support the creation and sharing of action sports content across the globe.”
“We’re thrilled to be a sponsor of the Dew Tour,” said iON Worldwide CEO Giovanni Tomaselli.
“A huge part of the action sports culture is not just living the moment, it’s also about capturing that moment to share with friends and fans. Our iON Air Pro cameras with Wi-Fi make this easier than ever. We are looking forward to enabling NBC Sports crews, top athletes and fans to capture the action in new ways and then share it as they’ve never been able to before.”
iON will be the title sponsor of the Dew Tour iON Mountain Championships in Breckenridge, CO. The Dew Tour will be returning to Breckenridge for a winter action sports event that will bring the best in skiing and snowboarding to the snow for competitions in superpipe, slopestyle and more.
Dew Tour action can be seen on NBC and NBC Sports Network.
The complete 2012 Dew Tour schedule is as follows:
Event Date Location
Pantech Beach Championships August 16-19 Ocean City, Md.
Toyota City Championships October 18-21 San Francisco, Cali.
iON Mountain Championships December 13-16 Breckenridge, Colo.
For additional Dew Tour event information, visit www.DewTour.com and the Dew Tour Facebook page.
About The Dew Tour
The Dew Tour consists of three marquee events in distinct beach, city and mountain locales, featuring summer sports of skateboarding and BMX, with additional competitions of surf and freestyle motocross; snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle) will be featured at the winter event. The Dew Tour events are premium action sports and lifestyle festivals combining the best in action sports competitions along with the Dew Tour Experience and live music performances.
The Dew Tour is broadcast live on NBC and NBC Sports Network and streamed live on dewtour.com. The Dew Tour is also distributed on Universal HD, and internationally on Eurosport, Extreme Channel, Rogers Sports Network, TVA, and Globosat. The Dew Tour partners include Mountain Dew (tour title sponsor), iON, Pantech, Toyota, GoDaddy, Mongoose, National Guard, Paul Mitchell and Stride. More information can be found at www.DewTour.com.
About Alli Sports
Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Lucas Oil Pro Motocross Championship and the Red Bull Signature Series; Alli Media, which creates, produces, and distributes original content; and Alli Enterprises which includes a partnership with action sports retailer Dogfunk.com. Alli Sports is a division of the NBC Sports Group. More information can be found at www.allisports.com.
About NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio Network and their respective digital properties.
Together, the assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, MLS, Tour de France, French Open, IndyCar and many more.
About iON Worldwide
iON Worldwide is a subsidiary of global consumer electronics specialist World Wide Licenses Ltd. (WWL). iON Worldwide’s experienced executive team has been involved in the design, development and manufacturing of digital imaging products for leading brands worldwide for almost 20 years. The new iON Air Pro is first in the company’s new line of sports video cameras. For more information, visit www.iontheaction.com.
