Press Release:
DC AND TROY LEE DESIGNS DEBUT
CUSTOM MOTO GEAR COLLECTION
The collaboration will include athlete designed signature gear to be released in limited runs each season
October 25th, 2012, Huntington Beach, CA – DC and Troy Lee Designs are proud to present the first two collections in a series of DC athlete-driven, limited edition product collaborations. DC and Troy Lee Designs plan on producing and releasing to the public four individual athlete collaborations each year. The first two collections are designed and inspired by Jeremy McGrath and Robbie Maddison and will be available worldwide early November 2012.
Inspired by his family and his favorite colors, the Robbie Maddison gear was designed to go with Robbie’s helmet and bike. The moto gear features the same function and technology as Troy Lee Designs’ lightweight GP gear.
In January of 2013, DC will release the Maddo Teamworks apparel and footwear that Maddo also collaborated on with the DC design and development team.
“I’m excited about having my own signature gear that I can design my bike around. The gear fits amazing and I’m looking forward to all the new designs in the future too,” said DC Moto athlete, Robbie Maddison.
In addition to being one of the best motocross athletes in the world, Jeremy McGrath has also been recognized for his flashy style of moto gear. Inspired to bring it back, MC’s collection features bright colors and is part of the SE Pro gear from Troy Lee Designs’ high-end vented line.
“I am very excited about DC finally coming out with gear. DC and TLD have both been long standing sponsors of mine and it’s great to see them working together to make this happen. I am really proud to be part of it,” said DC athlete, Jeremy McGrath.
Troy Lee Designs and DC are two of the most creative, prolific companies in the action sport industry. Both companies span various sports and disciplines and have become woven into the culture of today’s youth. For Troy Lee, this venture is right in line with his passions.
“We are proud of our history of working with the best athletes in the world,” says Troy. “This collaboration with DC was born out of our relationship with Jeremy McGrath, and it opens the door for us to work with even more incredible athletes. I’m excited to welcome these DC athletes into the TLD family.”
To celebrate the launch of the collaboration, DC produced a short video featuring the DC Moto athletes riding in the exclusive, signature DC/Troy Lee Designs gear. Check out the link for a preview of the collection and behind the scenes interviews with DC athletes Jeremy McGrath, Robbie Maddison, Travis Pastrana, and Nate Adams at https://www.dcshoes.com/us/en/moto/news/dc-x-troy-lee-designs-debut-custom-moto-gear-collection-10252012.
In Summer 2013, look for signature gear lines designed and inspired by X-Games heroes, Travis Pastrana and Nate Adams. DC will also offer footwear and apparel that ties back to the collaborative motocross gear lines.
For additional info about the DC Moto team and Troy Lee Designs we invite you to visit www.dcshoes.com/moto.
About DC
Founded by Ken Block and Damon Way in 1994, DC quickly grew to a leader in performanceskateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify andenhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
About Troy Lee Designs
For over 30 years, Troy Lee has been customizing helmets “For The World’s Fastest Racers.” TLD’s relentless commitment to creating products that exceed the cutting edge of style, design and quality, has earned them the reputation as an innovator in many different fields of racing. Troy Lee Designs has since expanded into a full force operation, offering a complete line of helmets, apparel and premium protection for off-road motorcycling and bicycling, as well as seasonal lines of sportswear and accessories. Based in Corona, California, Troy Lee Designs has a global network of distributors.
