PPR reveals new products for Volcom and Electric

PPR showed the first prototypes of Volcom footwear during a media day in Paris, according to a story today in WWD.

It also revealed a whole new product category for Electric Visual.

WWD described the Volcom shoes as sneakers and said they had soles in contrasting colors.

Todd Hymel, COO of PPR’s sport and lifestyle division of which Volcom is a part, said Volcom also recently opened stores in Madrid and Barcelona, and will open another this month in Chamonix, WWD reported.

Meanwhile, Electric is poised to release a line of helmets for mountain sports and will keep focused on premium technical accessories, according to the WWD article.

PPR executives reiterated it would like to move into the outdoor category, and its main focus is small and medium sized companies with strong growth potential.