Press Release:
Camarillo, CA (November 28, 2012) — Neff Headwear, a leading active lifestyle brand, today announces its official partnership with the Electric Run. In collaboration with Shaun Neff, VAVi Sport and Social Club, Movember and the founders of Ragnar Relay, Neff is bringing down their colorful crew to amp up the wattage on the premier stop of this glowing event.
In the Electric Run, participants will run or walk 5 kilometers at night to the sights and sounds of an amazing world created by stage designers from Coachella, Dreamworks animators and other talented handpicked artists who’ve come on board to specifically design this Day-Glo wonderland.
Participants are encouraged to wear bright, glowing costumes, which will electrify the landscape as the amazing effects and energizing EDM provide a live and custom-made soundtrack and light show for this incredible event. Each light show is completely unique to the host city, incorporating natural features ranging from vibrant glowing palm trees to ethereal color-changing fountains.
Runners and walkers alike will embark on this out-of-this-world experience as the displays progress when they move further along the route. The Electric Run inaugural event in Orange County made a perfect fit for Neff to step in and up the ante with their bright, colorful accessories and eclectic crew—hyping the event in their very own backyard.
“We’re psyched to be on board with the first-ever Electric Run,” said Shaun Neff, CEO and Founder of Neff. “We are going to create a nighttime Neff Electric Run-derland…. something unlike anyone has ever seen before. We are going to transport people to another world.”
With these elements working in conjunction (and with the help of Neff’s expertise in color explosions), a new world of light and sound will illuminate the night skies across Southern California for the first stop of the Electric Run.
10,000 people are expected to participate in the inaugural event held on November 30th in Orange County at the OC Fair & Event Center at 7PM. Dallas and San Diego will follow this run in early 2013. Electronic music duo Sultan & Ned Shepard will be shooting the music video for their hit single “Walls” along the course of the event, with a performance at the finish line celebration.
For more information visit: www.electricrun.com.
About Neff
Launched in 2002 by Shaun Neff in Southern California, Neff Headwear was the first authentic core snow and skate headwear company in the world. Today, Neff is supported by some of the biggest active sports athletes in the world as well as key personalities across the globe. Neff is currently located in Ventura, California and is internationally sold in major action sports retail stores. Neff is all about having fun and bringing new vibes to the world. “We are like a gumball machine; spitting out endless flavors for the world to consume,” stated Shaun Neff when asked to describe Neff Headwear. Neff has huge plans for the future and will continue to focus on the core roots of the brand meaning headwear, which has always been and will continue to be the focus in spreading the Neff love.
About Electric Run
Developed by Ragnar Relay founder Dan Hill and San Diego based VAVi Sport and Social Club, the Electric Run is a brand new nighttime race series.Over a million watts of light and sound transform the 5k course into an electric wonderland. Each of the course light shows is expertly designed by a team of the industry’s best lighting designers.
The Electric Run has recruited talented designers behind some of the nation’s most popular music festivals including Coachella, Electric Daisy Carnival, and more. Participants are encouraged to join in on the art by lighting up with glow sticks, LEDs and anything else their imagination can conjure up. Check out the website for upcoming races in your city.
