Press Release:
CARLSBAD, Calif.—SPY Inc. (OTCBB: XSPY) today unveiled the highly anticipated Happy Lens™ family—an array of sunglass styles featuring SPY’s game changing lens technology that not only improves vision and performance, but helps harmonize mind and mood alike.
Whether you dig vintage-inspired frames or classic wraps, you’ll be happy when any of these Happy Lens™ sunglasses are sitting on your face.
Making its debut February 1, the SPY Happy Lens™ is available in a healthy selection of SPY’s most popular styles. From the timeless Discord and Helm, to popular wraps such as the Dirk, McCoy, Dirty Mo, Logan, Touring, Colt, and General, everyone can experience happiness in their favorite SPY frames.
The Farrah receives the Happy treatment for the ladies, while athletes and performance freaks will enjoy the all-new Cutter and its Fast Track™ lens changing system. And finally, a few of SPY’s classically styled Crosstown Collection pieces—the Beachwood, Haight and all-new Alcatraz—get Happy so that fashion purists can look as good as they will feel.
The SPY Happy Lens™ will be featured in the always-styley black colorway, along with new resplendent matte orange and matte blue, and full-bodied and refreshing Brown Ale. Happy Lens™ Crosstown Collection styles will be featured in black and desert tortoise.
Prepare to rejoice as only 53 more days remain until you can have HAPPY sitting on your face.
To the keep up with latest Happy Lens™ news, go to www.spyoptic.com/happy. To enter to win a pair of Happy Lens™ sunglasses, fill out the entry form at https://woobox.com/c6agbf. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.
About SPY Inc.
We design, market and distribute premium products for hardcore participants in action sports, motorsports, snow sports, cycling and multi-sports markets, which embrace their attendant lifestyle subcultures, crossing over into more mainstream fashion, music and entertainment markets. We believe a principal strength is our ability to create distinctive products for active people within the youthful demographics of these subcultures.
Our principal products – sunglasses, goggles and prescription frames – are marketed under the SPY® brand. During 2011 and 2010, we also designed, manufactured and sold eyewear under the O’Neill®, Melodies by MJB® and Margaritaville® brands and in 2011, we decided to cease any new purchase orders of additional inventory for these licensed eyewear brands and do not expect any significant sales from these brands in the future.
Safe Harbor Statement
This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in our forward-looking statements include, but are not limited to lack of continuity and effectiveness of our management team, our ability to generate sufficient incremental sales of our core SPY® brand and new products to recoup our significant investments in sales and marketing, our ability to reduce our breakeven point on an operating basis, our ability to maintain or increase the availability of our existing credit facilities and otherwise finance our strategic objectives, and the other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we cannot guarantee future results. Moreover, except as required by law, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.
