Press release:
DENVER, CO (Friday, February 1, 2013) Burton Snowboards has teamed up with Pharrell Williams and BIONIC® yarn to produce an urban line of eco-friendly snowboarding outerwear and accessories for Burton’s 2014 line. Shown for the first time at the 2013 SIA Snow Show, the urban style meets mountain function-inspired collection incorporates BIONIC Yarn into every piece.
Burton and BIONIC first teamed up last year with a handful of outerwear pieces made with BIONIC yarn, an incredible thread that uses 40-45% recycled content and is 400% stronger than conventional yarns. This year, the two brands have taken the relationship to the next level with a full product line that is inspired by the traditional hand-woven fabrics of Bolivia. Pharrell Williams, Partner & Creative Director for BIONIC, took a major role in the collaboration by providing the textile design used in every piece.
Highlights of the Burton x BIONIC line include the 3L Jacket and the Bomber Down Jacket, both on display this weekend at Burton’s SIA booth (booth #1965). The 3L Jacket fuses waterproof/breathable 3-layer function while the custom fit transitions the jacket easily from snow to street. The Bomber Down jacket combines ultimate warmth with a Burton-exclusive BIONIC fabric that combines recycled yarns with rugged waterproofing for a modern collaboration that amps up strength and style in the warmest puffy in the Burton line.
The whole Burton x BIONIC collection will be on display exclusively at the SIA Snow Show in Denver, and will be available at select retailers, Burton flagship stores nationwide and online at burton.com in early September 2013. For a sneak peek at this new collaboration, check out the attached images of the 3L Jacket and the Bomber Down Jacket. More details will be revealed later this year.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia and California. For more information, visit www.burton.com.
Follow our line at: facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboard on Instagram.
About BIONIC
Return Textiles is a material science company and the innovators of Bionic® yarn technology. The process used to create Bionic® yarn is a patented spinning method combining PET plastic with both performance and natural fibers to create stronger thread. Bionic® yarn can be integrated into most fabrics including: canvas, rip-stop, denim, jersey, and fleece to name a few.
