Press release:
February 5th, 2012 – Huntington Beach, California – Today DC and Robbie Maddison are proud to introduce the official trailer for AIR.CRAFT, a new video project that willdebut globally on Monday, February 11th 2013 via the DC Shoes YouTube channel. Filmed over three days at a military airplane graveyard inTuscon, Arizona, AIR.CRAFT showcases Robbie Maddison’s legendary freestyle moto skills in a new direction of filming and riding, unique to freestyle motocross.
The airplane graveyard was the perfect location to create a one of a kind moto film. More than fifty planes of various sizes and conditions were positioned and maneuvered together to create the ultimate freestyle motocross course for Maddo. Utilizing different parts of the planes for landings and jumps made already risky tricks become exponentially more dangerous. Step-ups to airborne shipping containers to backflips over planes, AIR.CRAFT features never before seen stunts worthy of a high quality film production.
“I really wanted to create something different so moto fans can see something new and interesting, really making this as special as possible. Thanks to all the guys at DC and also Red Bull for believing in me and supporting me with wanting to create this project. It was the perfect timing with the direction I wanted to take this sport and I’m so thankful that DC was able to help me bring this to fruition,” said Robbie Maddison, DC Motocross athlete and star of AIR.CRAFT.
A modern day Evil Knievel, Maddo approached the filming of AIR.CRAFT ready to surprise his fans and create something truly spectacular. Always looking to do things different his motto has been to ‘keep changing the game.’ His most recent credits include acting as stuntman for James Bond in Skyfall during all moto action sequences. Additional accolades include X-Fighters champion, X Games medalist, and breaking the distance world record by jumping his motorcycle 322 feet, 7.5 inches at the Rio All- Suite Casino and Hotel in Las Vegas. He ended 2008 back in Vegas, jumping his bike onto the top of the 96-foot-high Arc de Triomphe at Paris Las Vegas and then freefalling off it at Red Bull: New Year. No Limits. In 2011, Maddo smashed his personal best long distance jump and went over 378 feet at the Red Bull: New Year. No Limits.
“Robbie’s dedication is evident in everything he does. He is not only an amazing athlete but always looking to see what’s next and push himself and the sport of motocross as far as he can. He was the perfect partner to create this video with and also launch the series. Maddo is innovative, talented and incredibly inspiring. We are lucky to have him as part of the DC Moto Team,” said DC’s SVP of Global Marketing, Jeff Taylor.
In addition to launching a new genre of videos for DC, AIR.CRAFT also debuts the Robbie Maddison Teamworks Collection of footwear and apparel as well as his signature DC Motocross gear. Featured in the video are the RM Madstar Tee, RM Emblem Tee, RM Logo Tee,
RM Mixer Tee, RM Stars Hat, Bridge Maddo Shoe, and the Pro Spec 3.0 VLC RM Shoe. For more information and to check out theentire Robbie Maddison Teamworks Collection, please visit: https://store.dcshoes.com/family/index.jsp?categoryId=19236606&cp=3448754.
For additional information on AIR.CRAFT, photos, and exclusive interviews, please visit: www.dcshoes.com/air.craft.
About DC: Founded by Ken Block and Damon Way in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
