Professional Surfer Willian Cardoso of Brazil joins the Rider Sandals team

Press release:

 

ORLANDO, FL (February 27, 2013) – Rider Sandals is excited to announce its sponsorship of professional surfer Willian Cardoso of Brazil.

 

Cardoso, ranked 33rd in the 2012 Men’s World Ranking, is a native of Balneario Camboriu, Brazil, and continues to live and train in Brazil.

 

“We are thrilled to welcome Willian onto our team. His Brazilian background embodies the Rider way of life and we feel he is the ideal brand ambassador for the Rider brand,” said Angelo Daros, Vice President of Marketing, Grendene USA.

 

Published: May 13, 2013

Press release:

 

ORLANDO, FL (February 27, 2013) – Rider Sandals is excited to announce its sponsorship of professional surfer Willian Cardoso of Brazil.

 

Cardoso, ranked 33rd in the 2012 Men’s World Ranking, is a native of Balneario Camboriu, Brazil, and continues to live and train in Brazil.

 

“We are thrilled to welcome Willian onto our team. His Brazilian background embodies the Rider way of life and we feel he is the ideal brand ambassador for the Rider brand,” said Angelo Daros, Vice President of Marketing, Grendene USA.

 

Throughout his career, Cardoso has had the opportunity to compete around the world. In the upcoming 2013 season, Cardoso will make stops in Australia, South Africa, Mexico, England, France, Azores Islands, Hawaii as well as the US Open in California.

 

“I am very excited to be a part of the Rider Sandal team! Being from Brazil I really identify with the brand and what it stands for and I’m very proud to have this association with Rider,” said Cardoso.

 

About Rider Sandals:

Rider Sandals is owned by the Brazilian based Grendene SA, the largest maker of sandals in the world. As a Brazilian manufacturer, Grendene SA is held to the toughest manufacturing regulations in the world and environmental sustainability is an integral part of the company’s culture. Riders are made from 30 percent recyclable materials, while 99 percent of the industrial waste created in the manufacturing process is recycled or reused. It’s this commitment to the people we serve and the planet we share that sets Rider apart. To learn more about Rider Sandals please visit www.ridersandals.com

 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series