Press release:
San Clemente, CA – Electric follows five friends on their motorcycle trip through three states, seven countries, over 6,000 miles in 24 days.
Beginning March 16th on the highways of the US, the road trip will then head south through the entire Baja peninsula – following tracks left by the infamous Baja 500 and 1000. After jumping on a 16-hour ferry from La Paz to Mazatlan, they’ll ride along the pacific coast for the remainder of the trip. The final push will include a trek through Costa Rica, finally ending at the Panama Canal.
The #CR2013 crew consists of Grim Cycle Salvage shop owner Sean Jordan, certified auto mechanic of 20+ years Brian Barton, North American manager of Dues Ex Machina Julian Heppekausen, Electric Sales Rep Jake Hobbs, and photographer Steven Stone. They will all be riding in Electric goggles and eyewear for the duration of the trip.
“Our eyes are the only way we can navigate this journey, so it’s natural for us to protect them with Electric’s premium lens program. Running their polarized shades we will have a crystal clear path to our final destination. Couldn’t be happier to have relaxed retinas for thousands of Central-American miles. With our roadside updates viewers will feel like they are there with us but behind the safe confines of their computer. I am sure we are going to have some amazing stories so i highly suggest dropping a follow.” Jake Hobbs, Electric Rep.
Electric will have exclusive access to #CR2013 updates, photos, and videos. The combination of media platforms will give follwers an up-close, real-time experience.
Follow the adventure on: www.electricvisual.com/blog
ABOUT ELECTRIC
Electric is a global, premium, sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric’s unrelenting approach to the elevation of style, quality and function in its products has earned the brand a renowned position. Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australia. Since 2011 electric is part of PPR, a world leading Luxury and Sport & Lifestyle group. For more information go to: www.electricvisual.com
ABOUT PPR
The PPR Group empowers a coherent ensemble of Luxury and Sport & Lifestyle premium brands, specializing in apparel and accessories, to reach their full growth potential. Distributed in more than 120 countries, PPR generated revenues of $12.2 billion in 2011 and had over 47,000 employees at year end. The PPR share is listed on Euronext Paris (fr0000121485, prtp.Pa, ppfp). Find out more on Gucci, Bottega Veneta, Yves Saint Laurent, Alexander Mcqueen, Balenciaga, Bbrioni, Stella Mccartney, Boucheron, Girard-Perregaux, Jeanrichard, Sergio Rossi, Puma, Volcom, Cobra, Electric, Treton and Fnac at: www.ppr.com
