Press Release:
Irvine, CA – March 21, 2013 – TAVIK, the original lifestyle brand for active individuals engaged in the modern beach and music culture, is thrilled to announce immediate availability of contemporary iPhone 5 cases at Apple. Blending fashion, function and imagination, TAVIK’s PENTRY and GRIP TAPE Cases for iPhone 5 are now available exclusively at Apple Stores nationwide and in Canada.
“We are very excited to offer these exclusive cases at Apple,” says Erik Paulsen, Founder, TAVIK. “At TAVIK, we are proud to offer a vehicle of self-expression, with a collection of premium accessories that reach our consumers where they are most engaged.”
The PENTRY Case for iPhone 5 is an ode to the modern machine of creation. Embrace change and start small by customizing your iPhone 5 case. The PENTRY Case is constructed with individuality in mind and crafted with protective materials to deliver the ideal every day iPhone 5 case. It comes with 26 interchangeable silicone keys of the alphabet were you can easily swap letters, allowing for continual customization of your case.
The GRIP TAPE Case for iPhone 5 provides stylish protection in a contemporary, form-fitting silhouette. The GRIP TAPE case, offered in asphalt grey, is inspired by the action sport, street lifestyle. Designed with a hard grip tape feel exterior and paired with a soft inner core, the GRIP TAPE Case is a dependable statement piece.
In addition to the exclusive PENTRY and GRIP TAPE iPhone 5 cases now available at Apple, TAVIK is premiering an extensive accessory collection across iPhone 5, iPhone 4/4S, iPad, iPad mini, audio and bags at select retailers. This highly-anticipated collection offers modern, innovative designs that bring a fresh look to the tech accessories market. Consumers can expect finely crafted accessories that feature premium materials and the same strong design aesthetic found in TAVIK apparel collections for men and women.
“The TAVIK Accessory Collection is a natural extension of our brand. The collection pays homage and accents the way we now communicate within culture and music,” said Mark Powell, Creative Director, TAVIK. “Phone cases are now a staple in our lives and we wanted our collection to represent the modern culture TAVIK represents.”
Stay tuned for the complete TAVIK Accessories Collection launching globally in April 2013, with additional TAVIK exclusives at Apple in North America and Europe.
About TAVIK:
TAVIK is an original lifestyle brand that produces premium collections for active individuals engaged in the modern beach and music culture. Founded in 2004 by a team of visionaries seeking to create a brand that reflected their Southern California lifestyle, TAVIK has stayed true to its vision, offering superior apparel and accessory collections every season. For more information, visit tavik.com.
