Press release:
Irvine, CA – (April 30th, 2013): Premium eyewear line IVI (pronounced ‘eye-vee’) today announces the addition of style icon Leigh Lezark as brand ambassador. Leigh debuts with IVI as its first female ambassador joining skateboarders Austyn Gillette, Rob Dyrdek, and Keith Hufnagel, Motocross pioneer Carey Hart, artist George “EWOK” Thompson, and fellow musician, VICE®.
IVI, created through the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage, bridges the gap between action sports/street cultures and luxury fashion eyewear. Featuring timeless styles with modern applications, premium materials and exclusive use of CARL ZEISS VISION sunlenses, IVI has sought ambassadors that are not only iconic in their field, but also have the passion and drive to inspire the communities around them through meaningful business ventures, content development, and philanthropy.
Leigh embodies this spirit by parlaying her passion for music and talent as a DJ into a successful NYC-based dance party turned touring DJ trio, The Misshapes. Through her platform as a DJ, Leigh embraced her role as a fashion muse, producing music for runway shows around the world, appearing in editorial and advertising campaigns for high fashion labels, and also working with non-profits such as the ONE Campaign.
“Leigh is an incredible ambassador and representation of the IVI philosophy. She’s an inspiration to us as such a talented DJ and fashion icon with a passion for style and design. She has already contributed an exciting point of view to our brand and women’s product range.” Jerome Mage, Creative Director and Co-Founder, IVI, LLC.
“IVI is a very fun project for me, the product is incredibly well designed and created with a great attention to detail. I’m looking forward to bringing my perspective to the brand and its products.” Leigh Lezark.
To celebrate the relationship, IVI has released “Revision”, a Spring/Summer 2013 lookbook exclusively featuring Leigh and accompanied by an original work offiction by Sarah Shun-lien Bynum. Ms. Bynum was recently named as one of the New Yorker’s “20 under 40” fiction writers, has penned two acclaimed novels, Ms. Hempel Chronicles and Madeleine Is Sleeping, and is a professor in the Graduate Writing Program at Otis College of Art and Design.
About IVI – IVI (eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox. IVI eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials and sophisticated iconic lines with unique features and details. Learn more at IVIvision.com
