Zumiez March sales better than expected

Zumiez reported better than expected same store sales in March, with the key metric rising 2.1%.

Zumiez’s stock price increased more than 8% to $27.01 in after hours trading after it released its monthly sales report.

The company said March and April should be looked at holistically because of the Easter shift. However, it expected the shift to hurt March and to help April results.

Sales by week were:

1. +1.9%

2. -0.2%

3. +1.1%

4. +21.4%

5. -11.5%

Strong categories included junior’s and hardgoods.

Weak categories were boys, men’s, accessories and footwear.

Quarter to date, Zumiez’s same store sales declined 2.7%.