Press release:
May 30, 2013 – Carlsbad, CA – SUPERbrand has been in the lab cooking and is excited to release the first ever boardshort for the brand, which can all be purchased in the online store. As a part of an exclusive flash collection that includes three styles all laced with influences from SUPERbrand’s trademark colorful, yet thoughtfully minimalistic aesthetic, they were designed so you can look cool among the hipsters and by the way…they work really good while surfing.
The three styles include the following details to meet even the most discriminating taste:
The SUPERvapors Boardshort has a bright allover pattern that was inspired by the art seen on the 2013 Supervapors surfboard. With a traditional 21”-fit and 100% fast-drying polyester, this boardshort is perfect for long days at the beach.
Next up is the SUPERtimeless Boardshort that is just that without being a ripoff of the classics, but made to double wave-count and double babe-count. This snap-front 19” boardshort adds variety with unique contrast taping down the sides that form angular scallop-style leg openings, and a contrast drainage pocket eyelet. The fabric has been washed and worn for an aged appeal – not like your dad, but aged like a refined smoky scotch and super soft and comfortable too.
Finally, the SUPERskim Boardshort has taken just the right influence from SUPERbrand’s usual bright fun aesthetic to yield a boardie with an air of sophistication, engineered with the function needed to surf pumping waves for hours on end. The SUPERskim is available in three colorways, each with a stylish swagger at home everywhere from Mexi beachbreaks to rooftop in NYC and poolside in Palm Springs.
Included in this flash collection will be two new t-shirt styles (SUPERtoy, SUPERflair) and a new tank top (SUPERsham). All merchandise back to the boardshorts.
Welcome to the new SUPERbrand boardshort. For more information or to purchase visit badasstrunks.superbranded.com.
About SUPERbrand, LLC
SUPERbrand, founded in 2008 with team riders Dion Agius, Clay Marzo, and Ry Craike, is all about progression. By joining a team of young, innovative Surfboard designers—the SUPERbrand Shapers’ Collective—with a skate-influenced aesthetic and full-board graphics, SUPERbrand set new standards of excellence in the surfboard industry. In June 2010 SUPERbrand launched its first Men’s Apparel Collection, an assortment that followed the youthful, progressive, high-quality aesthetic of the Brand. With the bones in place, distribution carefully grew to core markets and fine boutiques in the US, Australia, and select other regions. 2012 saw the entrance of SUPERbrand Women’s Collection. Like the rest of SUPERbrand, the Collection refuses to be categorized and fills a void in the fashion/surf/skate/whatever worlds. More at SUPERbranded.com.
