Press release:
June 13, 2013 – O’Neill is proud to announce that Ben Howard, the critically-acclaimed singer-songwriter, will join O’Neill as a brand ambassador.
After first developing a cult following among the UK’s tight-knit surfing community, Ben has gone on to cement his reputation as one of the most unique songwriting talents to emerge in recent years.
Ben’s popularity exploded in 2011 following the release of ‘Every Kingdom’, his debut studio album that was later nominated for the prestigious 2012 Mercury Prize. The 26-year-old’s arrival on the mainstream international music scene was confirmed earlier this year when he won British Breakthrough Act and British Solo Male Artist at the BRIT Awards 2013.
A passionate surfer since the age of 11 thanks to an active upbringing on the south-west coast of England, Ben’s long-standing affinity with the ocean, and everything that goes with it, is something that permeates the mellow, semi-acoustic sound he has made his own.
As Ben’s popularity has soared, he’s spent an ever-increasing amount of time on the road, performing to sold-out crowds at festivals and gigs across Europe and around the world. Whenever the opportunity presents itself, he always takes time out from his busy schedule to catch a few waves and re-connect with the ocean.
“I’m really excited to join O’Neill as a brand ambassador,” said Ben. “It’s going to be a fun adventure.”  Â
The collaboration will see Ben working closely alongside our team of designers to create a limited edition O’Neill x Ben Howard signature product series scheduled to launch as part of the spring/summer 2014 collection.
To find out more about Ben: benhowardmusic.co.uk
ABOUT O’NEILL
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to battle Mother Nature. Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. From the first neoprene surf wetsuit and board leash to the world’s first stitchless board shorts. O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on being the First Name in the Water.
For more information about O’Neill and to view our latest collection: oneill.com