Press release:
Redondo Beach, CA (November 12, 2013) – Body Glove International, one of the foremost brands in water sports and outdoor activities, is excited to announce the signing of a licensing agreement with Plangea Inc., owner of a number of brands in the apparel and pet market. The License Agreement gives Plangea Inc. the right to use the Body Glove trademark and intellectual property rights in connection with the design, manufacture, marketing, distribution and sale of Body Glove Pet products.
John Westgarth, President and CEO of Plangea, Inc. said, “Combining Body Glove’s worldwide brand recognition and reputation for quality with Plangea’s product and market expertise in the pet industry is a perfect match. The global pet market has seen continued growth year over year and offers tremendous potential for the Body Glove brand. We are launching a full line of pet products including Pet Floatation Devices, leashes, bowls, carriers, apparel and toys. Many products utilize neoprene – Body Glove’s signature material – in their design. In an industry with few national brands we expect Body Glove Pet to be very successful. We expect this to be true not only in the US, but internationally as well.”
Russ Lesser, President of Body Glove International said, “We are very excited about this new venture. We have had a lot of success with pet products in the past and we believe Plangea is a great company to partner with. Our products are for active people and active people take their pets with them.”
Body Glove pet products can be found at Amazon.com and specialty pet product stores around the US. In 2014 distribution will expand to larger pet retail chains.
About Body Glove:
Founded in 1953, Body Glove is a leading, worldwide water sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally. To learn more, visit www.bodyglove.com.
About Plangea Inc:
Founded in 2002, Plangea Inc. was created to design and manufacture a range of sun protective products primarily for the children’s market. In 2005 the Company introduced the first ever sun protective rash guard for dogs and followed soon with a matching visor. Initially thought to be more of a fashion statement for dogs, it soon became clear that there was a need for sun protection for pets. This was the start of Plangea’s PlayaPup brand of pet products. From that point the brand extended its product line to a number of unique and utilitarian products for pets. Plangea also has SunBusters brand of sun protective swimwear and Molehill Mountain brand of winter wear for kids. Plangea’s strategy with all its brands is to offer unique, quality, high value added products. There is always something special in what we offer.
