Press release:
PacSun’s 2nd Annual Common Threads event was hosted at MOCA in downtown L.A. on Saturday, December 7. The exclusive industry celebration honored innovators and leaders across multiple creative spaces and is considered core to PacSun’s Golden State of Mind brand essence.
Featuring a performance by musical guest A$AP Rocky, this year’s event was also attended by a number of high-profile influencers and artists including Riff Raff, Hit Boy, Lil Debbie, Nyjah Huston, Robb Dyrdrek, Scott Pfaff and Cailin Russo.
MOCA’s Grand Avenue space, which offered several bars, a tented lounge area, and a concert and dance space, proved a perfect venue for the 400+ attendees. Guests were also invited to view parts of the museum’s permanent collection. At the end of the event, PacSun gave out gift boxes with a number of fashion and art-themed goodies.
PacSun awarded Golden State of Mind awards to influencers in a number of categories. The award for Social Responsibility went to Free The Children; the award for Art went to Roger Gastman; the award for Action Sports went to Guy Mariano; the award for Innovation went to Snapchat; the award for Fashion went to Married to the Mob founder Leah McSweeney and the award for Music went to Hit Boy.
