Former senior Quiksilver executive Steve Tully is the new President of luxury swimwear company Vix Paula Hermanny.
Based in San Diego, Vix designs and produces the Vix and Sofia swim brands. Paula, a designer, owns the company.
During his 20-year tenure at Quiksilver, Steve held various executive-level positions, including Global President of Roxy, Americas President for the Quiksilver brand and President of Wholesale for the Americas.
Most recently Steve handled business development for the Americas, looked after the Tony Hawk direct-to-retail business with Kohl’s, oversaw Emerging Brands, including VSTR and Moskova and served as executive adviser to the Mervin snowboard division.
He also has lots of swimwear experience from his time at Quiksilver, including serving as EVP of Raisins at one point, and as President of Roxy, which has a large swimwear business.
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