Longtime Volcom exec joins Athletic Recon

John Fearnley takes a key role at Athletic Recon as the management shuffle in the industry continues.
Published: January 6, 2014

Editor’s note: Athletic Recon was founded by Paul Frank co-founder and longtime leader Ryan Heuser. John Fearnley was a top Volcom executive for many years, overseeing production and merchandising and design.

Press Release:

JOHN FEARNLEY LEAVES VOLCOM POST TO JOIN ATHLETIC RECON

Costa Mesa, CA (January 6, 2013) –  John Fearnley, Senior Vice President of Global Production at Volcom, will be leaving his post of 13 years to join Athletic Recon as Chief Operating Officer, effective immediately.  While at Volcom, John held many operational positions, including sourcing and supply chain operations, as well as, overseeing internal teams within Production and M&D. John played an integral role on the executive team since going public in 2005 through the transition during acquisition by Kering in 2011.

“John’s decision to leave his post with a great brand like Volcom, further validates our ongoing mission to challenge the current, conventional approaches to athletic-inspired, performance apparel.  In joining us, John adds to our growing team of long time industry experts.  His depth and knowledge in garment construction and fabrication, will be instrumental as we continue to push boundaries,“  says Founder Ryan Heuser

John Fearnley states that “After over 25 years in the action sports industry I see Athletic Recon as something new, with a much wider market potential and thus an opportunity I could not pass up. My time at Volcom has taught me a great deal and look to use that knowledge to help guide the growth of another great brand.”

In addition to John joining Athletic Recon, Heuser recently secured financing to fuel the company’s long-term growth strategy, including a free-standing retail store front and a converted shipping container concept shop that is set to debut at the OC Throwdown Crossfit event on Jan 11th and 12th, 2014. 

Athletic Recon will be presenting the Fall 2014 Collection at Agenda Show in Long Beach (Jan 7th & 8th, 2014) and Liberty Show in NYC and Las Vegas.

About Athletic Recon

Athletic Recon is founded by athletes and designed for athletes.  Athletic Recon is a men’s active lifestyle brand that seamlessly combines technical athletic apparel with streetwear influences.  Whether you’re a true contender or a weekend warrior, it is our personal mission to make you feel confident about yourself and your sport. Athletic Recon can be found at premium retailers such as Nordstrom, American Rag, Fred Segal, Revolve Clothing, select national gyms such as Equinox and boutique running shops such as South End Athletic and many Crossfit locations across the United States. For more information on Athletic Recon apparel and athletes, visit www.athleticrecon.com. 

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series