Tilly's says holiday sales meet plan

Tilly's provides an update on how it performed during the key holiday shopping season.
Published: January 13, 2014

Tilly’s said Monday that sales during the holiday period met the company’s expectations.

The company had anticipated what it previously described as a “pretty brutal environment” during the holiday selling season, and had planned its business accordingly.

Several retailers have reported disappointing holiday results over the past few days.

Because it had anticipated the difficult environment and planned its business conservatively, the company was able to maintain healthy product margins during the period, Tilly’s said.

Previously, Tilly’s had forecast a mid to high single-digit decline in same store sales in the fourth quarter and net income of $4.2 million to $6 million.

The company said Monday it now expects same store sales and earnings for the quarter to be in the mid point of both ranges provided.

Tilly’s currently operates 195 stores.

 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series