Press release:
Portland, Or (February 1, 2014): Bonfire celebrates 25 years of making premium snowboard outerwear for riders who demand the best in style, function and performance. The 2014 collection pays tribute to Bonfire’s heritage and dedication to offering durable and quality products.
In celebration of the past, present, and future, Bonfire is pleased to reintroduce a modern take on the iconic Fireman Parka. With the same plaid flannel interior as its 1989 predecessor, this legendary jacket features 40g insulation, a removable hood so it can be worn on and off-hill for another 25 years. To compliment its male counterpart, this year Bonfire introduces a feminine version, the Wildfire Parka, featuring a cozy lining construction enhancing warmth and fit, along with Bonfire’s women specific heat mapping, Mystic Heat.
Bonfire Founder Brad Steward commented on the occasion, “25 years later everything about snowboarding, and Bonfire has changed. What hasn’t changed is the appreciation for the people I’ve had the good fortune of working with, the retailers who have supported us and our individual dedication to creating products that last a lifetime.”
The 25th anniversary of Bonfire seemed like the perfect occasion to connect two originators of skate and snow, Steward and Fourstar Art Director, Andy Jenkins, around a unique Bonfire X Fourstar capsule collection. The result of their friendship and design work is a unique offering that connects two creative cultures through two creative pioneers in their respective sports.
On the women’s side, Bonfire continues to focus on keeping the ladies warm with its women’s specific heat mapping technology, Mystic Heat. From improved materials and clever construction, to heat pockets strategically placed at pulse-points for dropping heat warmers in-Mystic Heat is warmth where you need it without the bulk of layering.
Steward reflects on 25 years of snowboard history, “Bonfire ThinkTank Designs, Inc. began in my bedroom-my first co-workers were a full-size bed, a sears typewriter and a black Canon F.1 film camera with a dent near the top of the prism.
It was 1989, and I had traveled the world snowboarding and pioneering a sideways life. I needed a way to express what I’d seen, heard and felt in mountains, gondolas, lift lines, café’s, bars, bookstores, planes, trains and automobiles that carried me through the world. I wanted to send a message to anyone that would listen – snowboarding will change your life, if you let it. Bonfire was that message.”
Bonfire Snowboarding has been handcrafting quality-riding gear for nearly a quarter century at the base of the Cascade Mountain Range. In an industry filled with uniformity, we pride ourselves on being unique. Our product is finely tuned for you-built to withstand winter’s danger and its delight, and always Tailored To Destroy. www.bonfiresnowboarding.com
