Rick Lohr is the new VP of Merchandising and Design at RVCA.
Rick most recently held the same position at LRG, and before that, was VP of Apparel Merchandising and Design at One Distribution, which owns the KR3W and Supra brands.
He also spent several years at Volcom, where his last position was Senior Director of Men’s and Boy’s Merchandising, according to his LinkedIn profile.
Rick fills the role vacated by Lydia Ballesteros, who departed RVCA to work at the new women’s brand being started by Summer Rapp, Mandy Fry and Paul Naude.
Rick is one of several new hires the Billabong team has made of late.
SES Executive Edition members can read about the other staffing changes at Billabong in our previous story here.
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