The SIMA Image Awards are being held tonight at The Grove in Anaheim, and there are several interesting trends to watch.
The brands nominated for the most awards include:
Billabong for seven – Men’s Apparel, Men’s Boardshort, Men’s Marketing Campaign, Women’s Apparel, Women’s Marketing, Women’s Swim, Environmental Product
Rip Curl for five – Men’s Boardshort, Women’s Marketing Campaign, Women’s Swim, Accessory Product, Wetsuit
Hurley for five – Men’s Apparel, Men’s Boardshort, Men’s Marketing, Environmental Product, Footwear Product.
There are a few brands that have dominated their categories in the past several years, and it will be interesting to see if their streak continues.
Women’s Swim: Since the swim award was introduced in 2007, there has only been one winner – L*Space, which has won six years in a row.
Men’s Boardshorts: The industry takes a lot of pride in its boardshorts, and Hurley has come out on top on this much-watched category for five years running. Will Hurley be able to make it six?
Surfboard of the Year: Channel Islands has dominated, winning the award for five years in a row.
Men’s Apparel: RVCA has been in front for three years running.
Women’s Apparel: Before Quiksilver Girls unseated them last year, Billabong Girls had won for Women’s Apparel four years straight – 2008 through 2011. Now that Quiksilver Girls is defunct, will Billabong regain its title?
Newcomer alert
Patagonia is relatively new on the surf scene and but is making it mark at the SIMA Image Awards this year.
The brand is up for three awards – Environmental Product, Hardgoods Accessory, and Wetsuit.
That’s a lot of nominations for a new entrant, given that established brands such as Volcom, RVCA, Vans and Roxy are also up for three awards.
Quiksilver, the largest industry brand by revenue, is not nominated in any category this year.
See Page 2 for a complete list of the nominees
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2013 SIMA Image Awards
OVERALL AWARDS
Breakout Brand of the Year:
Captain Fin
Futures
Matix
RAEN
Roark Revival
Breakout Retailer of the Year:
Bird’s Surf Shed
Cinnamon Rainbows
Cleanline Surfshop
South Coast Surf Shops
The Curl
MEN’S AWARDS
Men’s Apparel Brand of the Year:
Billabong
Hurley
RVCA
Vans Apparel
Volcom
Men’s Boardshort of the Year:
Annihilator Nano by Volcom
Jordy Freak by O’Neill
Mirage Aggrolite Series by Rip Curl
Phantom Fuse 2 by Hurley
Recycler Series Boardshorts by Billabong
Men’s Marketing Campaign of the Year:
“Brand Emerged 2013” by Vans
“Camp Tokyo” by Roark Revival
“Life’s Better in Boardshorts” by Billabong
“Phantom Fuse 2” by Hurley
“RVCA” by RVCA
Men’s Retailer of the Year:
Cleanline Surfshop
Hansen Surfboards
Huntington Surf & Sport
Ocean Hut
The Curl
WOMEN’S AWARDS
Women’s Apparel Brand of the Year:
Billabong
Insight
Roxy
RVCA
Volcom
Women’s Marketing Campaign of the Year:
“Colorlove” by Billabong
“DVF loves ROXY” by Roxy
“My Bikini” by Rip Curl
“Sandals Are For Fun $#!+” by Sanuk
“Wish You Were Here” by L*Space
Women’s Swim Brand of the Year:
Beach Riot
Billabong
L*Space by Monica Wise
Rip Curl
Roxy
Women’s Retailer of the Year:
Cleanline Surfshop
Hansen Surfboards
Huntington Surf & Sport, Women’s
Sunrise Surf Shop
Surf Diva Boutique
PRODUCT AWARDS
Accessory Product of the Year:
H2O Floatable Sunglasses by Dragon
Socks by Stance
The Blaster by Nixon
Trestles Pro World Time and Tide Watch by Rip Curl
Vestal Guide: Altimeter | Barometer | Compass Watch by Vestal
Environmental Product of the Year:
Clean Act Products by MOVMT
Phantom Boardshorts by Hurley
R2 Yulex Wetsuit by Patagonia
Recylcer Series Boardshorts by Billabong
TimberTEK by Firewire
Footwear Product of the Year:
MARCOS Hi by MOVMT
Nohea Mesh by OluKai
Phantom Sandal by Hurley
Surf Siders by Vans
The Yoga Sling Sandal by Sanuk
Hardgoods Accessory Product of the Year:
Dane Reynolds Recycled Traction Pad by Channel Islands Surfboards
Drylock Boot by Xcel
FCSII Fin System by FCS
John John Signature Techflex Fin by Futures
Portable Self Inflation Vest by Patagonia
Surfboard of the Year:
Happy Shovel by Rusty Surfboards
New Flyer by Channel Islands Surfboards
SUPERfling by SUPERbrand
Taj Beach Buggy by Lost Surfboards
Vanguard by Firewire
Wetsuit of the Year:
Drylock by Xcel
Flash Bomb Plus by Rip Curl
Psycho Series with TechnoButter by O’Neill Wetsuits
R2 Yulex Wetsuit by Patagonia
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