Dakine welcomes snowboarder Louif Paradis to its outerwear team

Press release:

Dakine is proud to announce the addition of snowboarder Louif Paradis to its outerwear team.  Louif has been a member of Dakine's accessory team and will now be outfitted head to toe by the brand. New for winter '15,  Dakine and Louif co-designed a signature series Team Mission snow pack and Team Filmore Mitt available at retailers this fall.

Published: March 5, 2014

Press release:

Dakine is proud to announce the addition of snowboarder Louif Paradis to its outerwear team.  Louif has been a member of Dakine’s accessory team and will now be outfitted head to toe by the brand. New for winter ’15,  Dakine and Louif co-designed a signature series Team Mission snow pack and Team Filmore Mitt available at retailers this fall.

Here is what Louif had to say about joining the Dakine team: “I couldn’t be more excited about joining the outerwear team. I’ve been on Dakine for 4 years or so now and it was a natural progression to expand our relationship and work together on outerwear too. They’ve always been very supportive of what I do with my snowboarding and have the resources to keep making top quality outerwear. They’re also super open to what I have to say and that’s huge. I really like to contribute with ideas and it makes the whole thing so much more satisfying. With Peter Line designing and dudes like J-Rob, Victor Daviet and Elias on the team, the future is promising!” – Louif Paradis

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series