Press release:
Carlsbad, CA (March 26, 2014) – Southern California based eyewear innovators Dragon Alliance continue to expand their Rx offerings with the launch of their Spring 2014 Optical Collection. With over 20 years of heritage in the eyewear industry, Dragon’s evolution into the Rx market has been a natural fit with their unique styling and premium quality frames.
Like all Dragon products, the new Rx collection is team-inspired and approved. Snowboarding icon, artist, and musician Jamie Lynn has been part of the Dragon family since day one and he’s backing the collection, “These are the glasses I’ve been waiting for: solid, stylish, and classic.”  Â
In this video, Jamie opens the doors to his workshop/studio in rural Washington and shares thoughts on his creative output and inspirations while highlighting the new Dragon Optical Collection.
Designed for the sophisticated consumer with a passion for action sports, Dragon’s Rx line includes 16 optical styles plus 3 Rx sun pieces in custom and distinct colorways. Constructed using the highest quality materials, including Italian acetate, this collection is stylish in shape and unrivaled in its details. All Rx frames feature custom-milled metal hinges with a stealth Dragon emblem stamped on the inside, revealing the wings of the iconic Dragon logo in a bold contrasting red.
The Dragon 2014 Optical Rx Collection is available at select optical retailers worldwide. To see the entire collection and find out more about Dragon’s Optical Collection for 2014, go to www.dragonalliance.com. Â
ABOUT DRAGON
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a performance based and is distributed in over 50 countries. Dragon has a world class team of athletes which help inspire the product and technology, and produces a range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.
